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  1. Powered by Globe On-Demand

  2. Testimonials “GlobeOnDemand has been working with our company for the last year to increase our search engine optimization. They have continually increased our rankings and we now have multiple top five positions in our categories. Their professionalism and ability to deliver results are greatly appreciated.” • John Estridge, President at Southern Games, Inc.

  3. Testimonials “John’s ongoing exploration of the latest tools, trends, and innovations in digital marketing has helped his many clients succeed and prosper.” - Dave McFarland, Senior Sales & Marketing Manager at’s publishing group

  4. Testimonials “I am grateful to John’s team for the content marketing assistance and for making things easy in order to follow your passion.” - Kathleen Welton, Author

  5. Testimonials “My husband is so pleased with the response he is receiving as a result of the excellent work done by GlobeOnDemand that he actually asked me, ‘Is there some way that we can turn it off for a while so we can get caught up on all our orders?’ It’s a new business and we are delighted, but also surprised at all the business you have sent our way. Thank you so much; we can’t say enough for the professional way which GlobeOnDemand has brought our business into focus and to the public.” • Arlene Charest, • Country Road Hardware, LLC

  6. WHAT IS SEO SEARCH ENGINE OPTIMIZATION? • Search Engine Optimization, or SEO, refers to making your website attractive to the major search engines. When your site incorporates good search engine guidelines, they give your web pages good positioning which means a top page one ranking. This is also referred to as making your website “search engine friendly.” Since your website is comprised of several pages and posts, it is important to understand that the search engines do not rank your website as a single entity, but rather your individual web pages are indexed and ranked independently.

  7. WHAT IS SEO SEARCH ENGINE OPTIMIZATION? • Your important web pages need to have their own SEO program, as concentrating only on your home page will result in making your site appear top heavy. In other words, all the back links are back to your home page instead of spread across your important pages. This is also referred to as deep linking which is important to achieving multiple page rankings. • An SEO campaign can take months to achieve a Page One ranking, however, unlike a PPC campaign, the results can be long term. Incorporating a solid SEO campaign for your business’ website is the core to achieving Niche Dominance®.

  8. WHAT IS SEO SEARCH ENGINE OPTIMIZATION? BENEFITS The following are the benefits of search engine optimization: • It provides a source of continuous free traffic. • SEO produces the most traffic available on Page One. •You can rank for individual web pages and not just your home page. • You can also rank on Page One for several keyword phrases. • SEO rankings can continue long term with a sound SEO program.

  9. WHAT IS SEO SEARCH ENGINE OPTIMIZATION? CHALLENGES The following are the challenges of search engine optimization: • Website pages need to be optimized according to comprehensive keyword research and analysis and search engine guidelines. • It can often take four to six months to achieve a Page One ranking. • A Top Five ranking is necessary to produce the most traffic. • Ranking results are volatile and achieving a Page One ranking may not be permanent. • Retaining rankings requires a monthly ongoing SEO campaign. • A Page Two or lower ranking will produce little, if any, traffic. • SEO traffic from mobile devices may not convert if website is not mobile friendly.

  10. WHAT IS SEO SEARCH ENGINE OPTIMIZATION? CONCLUSION • One thing is certain. SEO is ever changing and you need to work with a knowledgeable digital marketing consulting firm that keeps up with the technology and can incorporate techniques that help your web pages and marketing material to rank well in the search engines and not incur any penalties associated with outdated SEO techniques. Even working with multiple vendors without a sound digital marketing plan can produce disappointing and costly results.

  11. WHAT IS SEO SEARCH ENGINE OPTIMIZATION? • For more details about search engine optimization, read our post: 2013 SEO STRATEGY TO AVOID PENALTIES • Contact the Niche Dominance team today to schedule a consultation. We can evaluate your current online presence and offer a sound digital media marketing strategy that can help you to dominate your competition.

  12. About Globe On-Demand and Niche Dominance® Globe On-Demand is an Internet technology and digital marketing firm based in Charleston, SC and Tampa Bay, FL. We are dedicated to helping small and local businesses, as well as entrepreneurs achieve Niche Dominance® through effective digital marketing and branding campaigns. John S. Rizzo and V. Michael Santoro, coauthors of Niche Dominance, Creating Order Out of your Digital Marketing Chaos, are the Managing Partners for Globe On-Demand.

  13. About Globe On-Demand and Niche Dominance® We developed the Niche Dominance process which provides small businesses and entrepreneurs with a competitive advantage in their online marketplace. Coming together from different generations, backgrounds, and locations, these two digital strategy experts combine two track records of success in the ever-changing world of online marketing. The strategies and solutions Niche Dominance offers local businesses allows entrepreneurs to focus their efforts on growing their brand while no longer being the best kept secret on the Internet.

  14. About Globe On-Demand and Niche Dominance® We developed Niche Dominance after a two-year process of interviewing over 100 small and local businesses through networking groups and testing various technologies with our clients. We also analyzed the rapidly changing online environment and consumer user behavior that is impacting businesses. Rather than offering “cookie cutter” packages like most companies, Niche Dominance incorporates strategies to architect custom solutions based upon our clients’ niche and location. The plan delivers short term by building a solid foundation while increasing leads; while working long term to brand your business as an authority.

  15. About Globe On-Demand and Niche Dominance® We wrote the book, “Niche Dominance, Creating Order Out of Your Digital Marketing Chaos,” to help businesses understand the digital marketing process and to help them avoid common costly mistakes. Additionally, we provide the necessary questions to ask to ensure they are hiring the best online resources.

  16. About Globe On-Demand and Niche Dominance® Call us today at 1-877-609-6762 or via our Contact Us form. Our Niche Dominance digital media marketing solutions are designed to evolve with the rapidly changing search engine requirements to ensure your business maintains a competitive advantage.

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