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Millennial Age Mantras for Retail Using the Beacons

There are a lot of interesting discussions on how beacons help capture customer movement patterns, behavior & histories, overall footfall trends, seasonal variations and a whole array of other parameters that are strategically important to the retail segment. It is also acknowledged how Beacons also blend in into an ecosystem powered by business intelligence & analytics and making the data captured instrumental in triggering relevant messages & notifications to customers when they are inside the store or in the mall or in the vicinity for truly personalized user experiences. Promotional offers & deals propagate correctly in sync with the beacons.<br>Beacons go beyond these obvious approaches to power more than what meets the eye.<br>Read more at: http://www.nirvanapps.com/blogs/millennial-age-mantras-for-retail-using-the-beacons/<br>

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Millennial Age Mantras for Retail Using the Beacons

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  1. Millennial Age Mantras for Retail Using the Beacons

  2. It is All About User Experiences Beacon app merges the digital & physical experiences and also drive the omni- channel marketing strategies making possible seamless user experiences

  3. The Tiny & Discreet Beacons Going Beyond the Obvious Beacons go beyond these obvious approaches to power more than what meets the eye

  4. Smart Shelves • Smart shelves determine which products are misplaced and require physical intervention, also products that are approaching expiration date and may require removal

  5. Interactive & Context Aware Digital Signages Beacon technology triggers a message on the display board indicating latest offers and product catalog pertaining to shoes and related apparels, which motivates a potential sale

  6. Interactive Store Windows Major retail players now allow customers to browse through their entire catalog using an interactive display and order with a few clicks even after the store is closed

  7. And of Course, the Well-Known Tactics Beacons in the Store & Around Beacons located strategically in & around the stores and in the malls, keep a constant eye on the ongoings & generate crucial business knowledge

  8. Beacons Inside the Stores • Welcome messages when customer enters the store • Follows every moment spent by the customer inside the store • Capture & communicate real-time information • Discrete presence on shelves, alleys & racks to capture customer behavior

  9. Beacons Around the Store & in Malls • Captures footfalls & heatmaps to generate actionable data especially in malls • Powerful combination with technologies like geo-fencing to entice customers in the vicinity

  10. At the End of a Good Read

  11. Driving Customer Knowledge Retail strategies add intuitiveness to innovation by improving sync with other trending technologies of the new millennium

  12. Visit http://www.nirvanapps.com/service-offerings/enterprise-applications-development/ & Request a FREE POC to Test Drive our Services www.nirvanapps.com Hillsborough, NJ 08844 +1 - (908) 299-6450 lead@nirvanapps.com

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