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What Are B2B Website Design Best Practices?

Each element of your B2B website design should be built around the central idea of having a consultative model that adds value for your site visitors. For more details please visit at https://nuancedmedia.com/b2b-website-design-best-practices/

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What Are B2B Website Design Best Practices?

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  1. B2B Website Design Best Practices

  2. A web presence is a non-negotiable part of doing business, but not all business websites are created the same. B2B websites reach a different audience than B2C sites, so they need a different design approach. Your B2B website design is speaking to a savvy audience who is looking for a trusted partner rather than a hard sell, and your site’s design will determine if you establish that trust or drive potential partners to your competitors. Understand our B2B web design success factors. The fact is that your B2B website design is simply too important to get wrong. Here is what you need to know about making valuable connections via your B2B site presence.

  3. If you’re not convinced of the significance of your B2B website, consider a study conducted of 300 B2B companies. At 1.57%, their B2B sites were the second most powerful lead-to-close channel for their businesses, second only to referrals from employees and current customers. Approximately 94% of your potential B2B clients will research you online before they close a deal with you, even if they are already familiar with your company. They’re looking for testimonials, case studies, and other information of value that will establish your role as a thought leader in your industry.

  4. Because B2B clients are looking for this kind of value, your B2B web design should focus on a consultative sales model. Visitors to your B2B site are looking for credibility and problem-solving. There is a longer sales cycle with B2B clients, and a consultative sales model embraces the reality that you may spend a year or longer building relationships with clients before closing a sale. Selling your credibility will lead to selling your services.

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