1. Travel Booking Solutions Need To Combine Content Travel Booking Solutions have come a long way since the days when airlines first launched computerized reservation systems (CRS) decades ago. Some of the more advanced travel technology solutions available today allow Users to package different travel components such as Airline tickets, Hotel accommodations and even Cruise Vacations together to create their own unique travel experience. Travel Agents have done this manually for years, painstakingly coordinating a Client's individual flight itinerary with hotel accommodations and ground transfers. The process a travel agent goes through to build a passenger's complete itinerary has improved over the years as technology has advanced. New content that has become available has created additional choices for consumers and the online revolution has made the internet a key marketplace today. The innovative technology developed in recent years has also played a key role in the design and development of the travel booking engines used today. Let's face it, you can purchase just about anything via the internet today and travel is no exception. Whether you are looking to make a reservation with a specific airline, confirm hotel accommodations or make a car reservation, there's an online booking engine ready to help you just a few

2. clicks away. Even complete Cruise vacations can be easily researched and booked online using one of the many cruise booking engines available today. The online revolution has had a significant impact in how today's consumers research, shop and purchase travel products today. And there are more travel choices available than ever before. Everything from low cost airlines to legacy carriers. Full service hotels or rooms for rent via services like Airbnb. Value cruise lines that cater to families or high end luxury cruise lines geared towards more discerning adult passengers. And everything in between. Travel booking solutions not only have to offer all these options, but also need to include the detailed information that allows both consumers and travel agents to easily understand the various options. Value or price has been a driving factor for many online sales. However, years ago the best deals were usually found when purchasing a pre- packaged vacation from a traditional Tour Operator. Many of these tour packages came with preset travel dates and combined specific airline itineraries with a limited number of hotels that were available in the program. While many consumers enjoy ease of purchasing their vacation as a package and at a low price, it wasn't long before many wanted options. As Consumer trends changed over the years, more and more customers began to look for travel packages customized to meet their specific needs. This trend led to the development of travel booking solutions offering custom packages as well as the ability for an Agent or Consumer to "dynamically" build their own travel package. Not matter what type of travel you sell, choosing a travel technology solution with the right combination of options for your business can be a critical decision. Finding a technology partner that will help you reach today's mobile consumer with the content they are looking for can be just as important.