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The American Christian Bible Study Market

The American Christian Bible Study Market. Research undertaken by Phil Prior on the behalf of Focus Radio, publishers of Facing the Challenge Bible Studies, as part of MA Marketing Management course at Southampton Solent University. Current titles in the Facing the Challenge range include:

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The American Christian Bible Study Market

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  1. The American Christian Bible Study Market • Research undertaken by Phil Prior on the behalf of Focus Radio, publishers of Facing the Challenge Bible Studies, as part of MA Marketing Management course at Southampton Solent University. • Current titles in the Facing the Challenge range include: • Facing the Challenge of Other Faiths (New June 2007) • Facing the Challenge of Television • Facing the Challenge of Our Times • Teaching the Bible in Challenging Times • All studies are available from: • www.facingthechallenge.org

  2. Results Summary This presentation summarises the results of the survey undertaken with American churches during April and May 2007. The survey was emailed directly to 1323 addresses obtained from church websites. 95 responses were obtained, a 7.18% success rate and included some responses from existing Facing the Challenge customers in other parts of the world. A $50 Amazon voucher was offered as an incentive, the winner of which has been drawn at random and notified. All contact details of respondents have been removed from this presentation.

  3. Results Summary Age range of respondents

  4. Results Summary • What best describes your involvement in church? • Pastor/Minister 51.58% • Church Member 12.63% • Leader (eg. Children’s Worker, Musician, Service Leader) 11.58% • Regular Attender 10.53%

  5. Results Summary Roughly how many people attend your services during the week?

  6. Results Summary In regard to church growth, is your congregation… Is formal membership at your church

  7. Results Summary Purchasing Bible Study Material 68% of Respondents purchase Bible study material from a third party. Many respondents noted that they specifically purchase studies that include CDs, DVDs, mp3 files. These studies are used for a range of purposes, such as personal study, home/cell groups and adult Bible study classes.

  8. Results Summary What MOST influences your decision to purchase material?

  9. Results Summary Which of the following statements apply to you?

  10. Results Summary In regard to the quality of Facing the Challenge studies, existing customers rated the studies in the following ways.

  11. Results Summary Regarding internet use, in the past 12 months respondents…

  12. Results Summary What type of internet connection do you use?

  13. Results Summary For what purposes do you use the internet?

  14. Results Summary Summary of other findings… 37.5% of responses were received from people in the 46-55 age group. This remained the largest age group for ‘reading blogs’ (41.8%) and ‘posting a comment on a blog’ (32.1%). However, when asked ‘In the past 12 months I have… Created my own blog’, the biggest age group became the 26-35 year olds (42.1%).

  15. Results Summary Summary of other findings… Key to purchase intentions, ‘Previous experience (a trusted author)’ (56.5%) ‘Recommendations from other church leaders’ (45.2%) Internet communication does suggest some link with church growth. Those who posted a comment on a blog site (28 respondents), or who have created a blog of their own (19 respondents), are more likely to be associated with a growing church congregation (85.2% and 89.5% respectively)

  16. Results Summary Summary of other findings… Growing churches are more likely to be made up of congregations in excess of 250 people. Churches with a growing formal membership were more likely to be part of the Southern Baptist Convention, followed by the Evangelical Free Church of America.

  17. Thank You Thank you for your time and taking part in the survey. You should also be able to obtain the Excel file containing the full survey results from the Facing the Challenge website, as well as further information about David Couchman, the author of the studies. Available to you there are also free downloadable chapters from each of the studies for you to try out. If you have any questions about the survey results or would like to find out more about Focus Radio, I can be contacted at philip.prior@solent.ac.uk, or through the Facing the Challenge group on Facebook (www.facebook.com)

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