Dialog Profound Dialog NewsRoom

Slide 1:Dialog Profound & Dialog NewsRoom

- Product Overview & Positioning

Slide 2:Dialog Profound

www.profound.com Paul W. Webber – Sales Manager

Slide 3:Market Research V Broker Research

By combining Market Research & Broker Research, companies gain a complete understanding of what has happened, why it has happened and what is going to happen Industry Reports on MR are published every 6 to12 months on BR every week to 3 months MR is primarily historical with some projections, BR is primarily forward thinking with some history BR provides Macro Data, MR provides Micro Data

Slide 4:What is Profound???

World’s largest collection of online market research. Cutting edge indexing. Simultaneously searched through intuitive interface. ‘Cherry Pick’ relevant sections. Competitive pricing models. Additional functionality.

Slide 5:What is Profound???

World’s largest collection of online market research. Cutting edge indexing. Simultaneously searched through intuitive interface. ‘Cherry Pick’ relevant sections. Competitive pricing models. Additional functionality.

Slide 6:What is Profound??? - Content

220,000 full text market research reports Respected sources Constantly updated (no time embargo) Increasingly available in ‘pdf’ format Including access to over 175 of the worlds top research providers Frost & Sullivan, Datamonitor, Keynote, Yankee Briefings 12,000 Company – Disclosure 600 Market – Euromonitor 12,000 Investment – Thomson Financial 100+ Country – EIU Country Reports

Slide 7:Features & Benefits - Briefings

Features 12,000 Company – Disclosure 600 Market – Euromonitor 2,000 Investment – Thomson Financial 100+ Country – EIU Country Reports Benefits Easy to find Professional looking reports in PDF Inexpensive Current Saves time & time = $$

Slide 8:Full Text Report V Market Briefing

Slide 9:What is Profound???

World’s largest collection of online market research. Cutting edge indexing. Simultaneously searched through intuitive interface. ‘Cherry Pick’ relevant sections. Competitive pricing models. Additional functionality.

Slide 10:What is Profound??? - Indexing

Proprietary indexing – ‘SmartTerms’ 855,000 Business-related subject terms Categories: Industry, Company, Subject, Location, or Publication Extensively cross-referenced in user friendly hierarchy Limits include: begins, contains or exact phrase SmartTerm builder + Boolean operators support intelligent searching

Slide 11:Features & Benefits – SmartTerms

Features 855,000 Business-related subject terms Categories: Industry, Company, Subject, Location, or Publication Extensively cross-referenced in user friendly hierarchy Limits include: begins, contains or exact phrase SmartTerm builder + boolean operators support intelligent searching Benefits Saves time & time = $$ Constructs better searches to retrieve more pertinent info

Slide 12:What is Profound???

World’s largest collection of online market research. Cutting edge indexing. Simultaneously searched through intuitive interface. ‘Cherry Pick’ relevant sections. Competitive pricing models. Additional functionality.

Slide 13:What is Profound??? – Interface

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Slide 14:What is Profound??? – Interface

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Slide 15:What is Profound???

World’s largest collection of online market research. Cutting edge indexing. Simultaneously searched through intuitive interface. ‘Cherry Pick’ relevant sections. Competitive pricing models. Additional functionality.

Slide 16:What is Profound??? – ‘Cherry Pick’

Cherry Picking of Market research reports Zero wastage and an independent opinion

Slide 17:Features & Benefits – Cherry Picking

Features Table of Contents (Cherry Picking) allows users to view specific section information prior to purchase Price per section listed in local currency PDF available by section KWIC – Key Word In Context – find your free text words within your results Benefits Saves time & time = $$ Quickly locates key words Professional looking results

Slide 18:What is Profound???

World’s largest collection of online market research. Cutting edge indexing. Simultaneously searched through intuitive interface. ‘Cherry Pick’ relevant sections. Competitive pricing models. Additional functionality.

Slide 19:What is Profound??? - Pricing

Strategy focuses on creating and demonstrating value to our customers Dialog Profound price plans are organized into two categories: Advantage and Enterprise Promotions…

Slide 20:What is Profound???

World’s largest collection of online market research. Cutting edge indexing. Simultaneously searched through intuitive interface. ‘Cherry Pick’ relevant sections. Competitive pricing models. Additional functionality.

Slide 21:What is Profound??? – Add-Ons

Alerts Saved Searches ‘My Documents’ Sub-account code ‘Bill-Back’ Support 24/5 Knowledge Centre Dedicated Account Manager Free Training…

Slide 22:Features & Benefits –  Alerts & Saved Searches

Features Automatically Tracks Information Saves search strategies Delivered to user via email Choose frequency Run, edit and delete from Manage Alerts Tool Can temporarily disable delivery (vacation, etc) Benefits Easy to set up and edit No need to memorize, simply execute saved searches Keeps user informed Saves time & time = $$

Slide 23:Features & Benefits – BillBack

Features Free, web based billing service that tracks Profound and NewsRoom usage and charges Conveniently generates usage reports for an account, subaccount, user or date Seven standard report forms Run ad hoc reports or set recurring reports Available in 11 currencies Benefits Flexibility in Reporting Detail Create Management Reports True Cost Reporting, with calculated tax option Monitor Search Related Expenses – automatically before the bill arrives Saves time & time = $$

Slide 24:Features & Benefits - BillBack

Slide 25:What is NewsRoom???

Over 11,000 global news publications. Cutting edge indexing. Simultaneously searched through intuitive interface. Competitive pricing models. Additional functionality.

Slide 26:What is NewsRoom???

Over 11,000 global news publications. Cutting edge indexing. Simultaneously searched through intuitive interface. Competitive pricing models. Additional functionality.

Slide 27:What is NewsRoom??? - Content

Collection of 11,000+ global news publications. Trade, business and scholastic journals Local newspapers Regional business publications National and international business newspapers Industry newsletters Broadcast transcripts Corporate news releases

Slide 28:What is NewsRoom???

Over 11,000 global news publications. Cutting edge indexing. Simultaneously searched through intuitive interface. Competitive pricing models. Additional functionality.

Slide 29:What is NewsRoom??? - Indexing

Proprietary indexing – ‘Smart Terms’ 855,000 Business-related subject terms Categories: Industry, Company, Subject, Location, or Publication Extensively cross-referenced in user friendly hierarchy Limits include: begins, contains or exact phrase Smart Term builder + Boolean operators support intelligent searching

Slide 30:What is NewsRoom???

Over 11,000 global news publications. Cutting edge indexing. Simultaneously searched through intuitive interface. Competitive pricing models. Additional functionality.

Slide 31:What is NewsRoom??? - Interface

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Slide 32:What is NewsRoom??? - Interface

Slide 33:What is NewsRoom???

Over 11,000 global news publications. Cutting edge indexing. Simultaneously searched through intuitive interface. Competitive pricing models. Additional functionality.

Slide 34:What is NewsRoom??? - Pricing

FLAT FEE

Slide 35:The KILLER………

Original Original agreement price Mid-way usage point & new agreement price moving forward Second account review – further price increase Newsroom agreement remains flat Factiva agreement more than doubles

Slide 36:What is NewsRoom???

Over 11,000 global news publications. Cutting edge indexing. Simultaneously searched through intuitive interface. Competitive pricing models. Additional functionality.

Slide 37:What is NewsRoom??? – Add-Ons

Alerts Saved Searches ‘My Documents’ Sub-account code ‘Bill-Back’ Support 24/5 Knowledge Centre Dedicated Account Manager Free Training…

Slide 38:Profound S.W.O.T. Analysis

Strengths Weaknesses Opportunities Threats & Objection Handling

Slide 39:Profound S.W.O.T. Analysis

Strengths Weaknesses Opportunities Threats Objection Handling

Slide 40:Strengths

Single point of access to over 11,000 news sources and over 170 Market Research Publishers. State of the Art Indexing (SmartTerms) helps users to pinpoint searches by industry, company, subject, geography, & publication. Most cost effective online tool in the marketplace for purchasing market research. Tables of Contents on Profound more detailed than publishers MarketResearch.com slices are bigger making them more costly MarkIntel prices market research by the page

Slide 41:Strengths Cont’d

All data loaded in Profound is immediately available for downloading. Many of the reports through MarketResearch.com are available through hard copy delivery only such as Frost & Sullivan No charge for searching or connecting to Profound. No charge for displaying titles or tables of contents. Purchase only what you need. Leverage sub-accounts and statements to recoup costs.

Slide 42:Profound S.W.O.T. Analysis

Strengths Weaknesses Opportunities Threats & Objection Handling

Slide 43:Weaknesses

Market Research reports are not online immediately upon publication. It takes some time for us to index the reports and make them available through Profound. It is well worth the wait for a client that wants to purchase research by the section. Customers can go direct to the publisher and negotiate a flat fee contract getting them unlimited access to the publisher reports as well as a direct line to their analysts. Flat fee contracts can run $20,000 and up for just one publisher’s reports. This can get quite pricey when you look at the number of publishers out there.

Slide 44:Profound S.W.O.T. Analysis

Strengths Weaknesses Opportunities Threats & Objection Handling

Slide 45:Opportunities

Target people that use Market Research & News CEO Strategic Planning CIO/CTO/CKO Mergers & Acquisitions New Business Development (Good for Advertising & PR Co’s.) Market Research Market Intelligence Product/Brand Managers Librarians

Slide 46:Opportunities Cont’d

Tracking latest industry developments, issues and research. Identify new business leads and market channels. New product development. Monitor competitors nationally and globally. Analyze the industry of a company you are about to invest in. What is the companies market share? What is the industry forecast in the next 4 years?

Slide 47:Opportunities Cont’d

Professional Services Accounts Consultants Advertising/PR Firms Banks Corporate Accounts Food and Beverage Companies Pharmaceutical Companies Any organization that sells a product or service

Slide 48:Profound S.W.O.T. Analysis

Strengths Weaknesses Opportunities Threats & Objection Handling

Slide 49:Threats

MarketResearch.com Publishers directly selling their reports to clients MarkIntel Lexis/Nexis

Slide 50:Profound S.W.O.T. Analysis

Strengths Weaknesses Opportunities Threats & Objection Handling

Slide 51:Objections - How to overcome them

Prospect “We don’t have the budget to buy market research. Isn’t it really expensive ?”

Slide 52:Objections - How to overcome them

Rep “Many market research reports are pricey which is why customers turn to Profound. Profound provides a detailed table of contents breaking down the market research as far down as tables and charts. You can purchase very small sections of the report for a fraction of what it would cost for the full report.”

Slide 53:Objections - How to overcome them

Prospect “How do I know that what I am purchasing is relevant? Can I view the research online through Profound before I purchase it?”

Slide 54:Objections - How to overcome them

Rep “This is why we provide you a detailed table of contents at no charge. The table of contents is more detailed than the table of contents the publisher provides in the hard copy version of the report. The Profound system highlights your search terms in the table of contents (KWIC) to help you determine the relevance of the reports.”

Slide 55:Objections - How to overcome them

Prospect “Why does your report dated December 2004 have 2003 sales data in it? Don’t you have anything more up to date?”

Slide 56:Objections - How to overcome them

Rep “It takes several months for a publisher to develop a study. The reports provide a very extensive overview of the industry, the market participants, market shares, etc. There are sections in the reports that will provide market projections out 5 or more years.” “You can tap into our news database which search over 11,000 sources; including newspapers, magazines, and newswires. These sources are updated daily, weekly & monthly, depending on the source.”

Slide 57:Objections - How to overcome them

Prospect “Can I have a trial? I want to show the product to more people within my company.”

Slide 58:Objections - How to overcome them

Rep “We don’t offer trials on Profound based on our agreements with the Market Research Providers. If you can share with me some of the things you are working on, I would be happy to run searches while I am here and show you the information available. You can also email some things you are interested in after you have spoken with your colleagues and we will fax you tables of contents from reports that match you requests.”

Slide 59:Objections - How to overcome them

Prospect “We use MarketResearch.com.”

Slide 60:Objections - How to overcome them

Rep “Many clients that use MarketResearch.com have switched to Profound for the following reasons: Deeper archive of reports More flexibility when purchasing reports Many of the reports through MarketResearch.com are only available via hard copy and you have to wait for them to be mailed to you. All of the reports in Profound are immediately available for download. MarketResearch.com offers some reports by the slice but the slices are more expensive because the sections are larger. The Profound table of contents are more granular.

Slide 61:Objections - How to overcome them

Prospect “We have a subscription to Datamonitor directly. We don’t need Profound.”

Slide 62:Objections - How to overcome them

Rep “Through Profound we can give you access to over 170 Market Research publishers. This will enable you to take a true, unbiased view of your marketplace rather than concentrating on the view of one publisher” “Your subscription with Datamonitor allows you to take full reports when studies show that only 20% is utilized. Through Profound we can enable you to purchase only the 20% you need.” “ Maybe look at accessing Profound to compliment your Datamonitor subscription – they won’t cover all the areas that Profound does”

Slide 63:Objections - How to overcome them

Prospect “How does your Newsroom service compare to Factiva?.”

Slide 64:Objections - How to overcome them

Rep “……… Newsroom offers 11,000 sources, Factiva may claim to offer 9,500 may be even 12,000 sources – but so what? – Newsroom has all the major news sources - as I would like to think Factiva do…  “ Newsroom’s interface has been designed to be user friendly – and I would like to think Factiva’s interface is user friendly too – but so what?.” “ Newsroom’s key advantage over Factiva is that Newsroom offer’s true flat fee pricing, Factiva cannot offer this so Factiva end users have to tread carefully when they download news stories as otherwise when their Factiva agreement renews they will get hit with a big uplift”

Slide 65:Summary

Profound is the world’s largest collection of online market research and when combined with Newsroom’s 11,000 news sources an end user will have access to the world’s largest collection of online business information