Ecommerce Personalization Examples

1. Some Good examples of E-commerce Website Personalization Some sites show local results based on the country, or even neighborhood where you reside. Google made a point to enhance their search results by using "localization". Websites can use an address you provided during a current or previous visit, or they can guess based on your IP address. Other sites remember what products you recently viewed and show them on your next visit in case you are now ready to buy them. You can go as far as customizing an ecommerce website to meet specific customer needs, using the account login to determine which customizations are applied. This is something we do for Website which come for services (mostly B2B business) , since some customers want to restrict what product their employees can order, or they need specific information in confirmation emails; thus , they request for the customizations. Be extremely careful with website personalization. You can quickly expose customer information to the wrong people and create serious privacy violations. Make sure customers are aware what Information you might store and give them a way to opt out, or explain how they can log out, or have a button on your site to clear "cookies" for the visitor (most will not have a clue how to clear cookies from their browser, and telling them how is a waste of time). Facebook apparently gave away the fact a user bought an engagement ring, ruining a surprise for that user's fiancee. Sure, referrals and endorsements from friends are a huge benefit when it comes to making a purchase, but in this case, Facebook's social advertising made a wrong turn. If they asked the user clearly, and made it easy to opt out, before advertising his online purchase to his social network, this situation could

2. have been easily avoided. (Since when is it ok to endorse a product with someone who didn't agree to endorse it?) Actions Which Could be taken forE-commerce Website Personalization 1. Understanding Your Target Audience Most companies end up believing that everyone is their customers. Well, I break it to you that this is definitely not the case. You need to understand very closely as to who your customer is, where are they available digitally and how can you reach out to them. Without that in place, you are preparing yourself for failure. The best way to do this by using customer personas. 2. Design the Right Landing Pages Your product page is the closest form of contact that a potential customer is going to have with you. Designing highly compelling landing pages should be on the top of your list. Here’s how to do that: Use high quality pictures with zoom in features and multiple angles. Make your descriptions as comprehensive as possible. Include as many reviews as possible. Communicate shopping, return and payment method details properly. 3. Competitive Analysis and Marketing Platforms Understanding how your competitors are presenting themselves in the market is of crucial importance.

3. This can be done by running a check every 45 days and understanding the different gaps and opportunities in the market. When it comes to choosing the right marketing platform, you need to understand where your target audience hangs out, how you can reach out to them and what your messaging would be like. This is clearly covered in the buyer persona guide mentioned in section 1. 4. Run and Validate Marketing Experiments Once you have figured out the above 3 points, I would not suggest you to go out and throw all your money on the platforms and audiences that you narrowed down. The attention span of an average internet user is less than 3 seconds and you never know what might distract them. So the best way here is to build small campaigns, measure and learn. The best way is to start building different hypothesis involving different ad copies, landing pages and offers. After that, go ahead and test these with a small amount of money and time investment. From these experiments, you need to measure the major KPI’s that will affect the growth of your business. From here, you will get a fair idea on what to scale and what to discuss. 5. Build A Marketing Framework Marketing is nothing but a way of achieving business results, over and over and over. What you need for a successful business is a framework that works for you every time. After running multiple tests as stated above, you would be in a position to understand what works and what doesn’t. Your framework should clearly mention Marketing areas that achieve your core KPIs The budget you should spend and the goals you should be aiming for. A process to experiment continuously and explore new methods. These were the some ecommerce personalization examples with some Good Actions to be taken for the personalization of your website. Thus , To Get ideas of service and Examples : log on to Personyze.com