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Enhancing User Trust Through Personalization and Privacy Strategies

In today's digital landscape, personalization is essential for gaining a competitive advantage. By implementing strategies that provide added services to users, businesses can speed up task completion (e.g., I-Click) while navigating privacy concerns inherent in dynamic online environments. Trust plays a pivotal role, influenced by multiple factors such as perceived similarity, organizational standing, and behavior. It's crucial to establish credibility through secure servers, clear privacy policies, and transparent communication, as requests for personal information can lead to user attrition. Adopting standards like P3P ensures compliance and builds user confidence.

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Enhancing User Trust Through Personalization and Privacy Strategies

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Presentation Transcript

  1. Personalization • Strategy for gaining competitive advantage • Added service for a user • Speeds task completion (I-Click) • Can require login • Cookies • Dynamic

  2. Privacy Concerns • No right to privacy in US • Privacy Contracts • Request of personal information can cause users to leave site • Highly related to trust

  3. Trust Many factors affect trust: • Context • Perceived Similarity • Standing in organization • Behavior • Certification • References

  4. Fostering Trust • Help establish credibility • Security Statement • Safe display of personal information • Use of secure servers • Confirmation of all costs • Confirmation of shipping address

  5. Controlling Privacy • No standard for enforcing privacy in place • P3P standard developed • Enforces and exposes site’s privacy policy • Tools to inform users of compliance with their selected privacy policy

  6. Trust (P3P)

  7. Trust (P3P)

  8. Privacy Bird

  9. Privacy Bird Shows Embedded Content

  10. Privacy Bird

  11. Review for Final

  12. User Centered Development Initial Stages: • Needs Analysis • User and Task Analysis • Functional Analysis • Requirements Analysis

  13. Goals • Starting point for task analysis • What user want to accomplish • Independent of technology

  14. Tasks Mechanism for accomplishing goals • Can be technology dependent • Composed of sub-components called Actions

  15. Bad Mapping

  16. Mental Models

  17. User Testing Layout

  18. Content Organization

  19. Organizational Schemes

  20. Organizational Schemes

  21. Organizational Schemes

  22. Organizational Schemes

  23. Organizational Schemes

  24. Organizational Schemes

  25. Organizational StructuresHierarchy

  26. Organizational StructuresDatabase

  27. Controlled Vocabulary

  28. Visual Organization • Proximity • Alignment • Consistency • Contrast

  29. Page Layout

  30. Wireframe

  31. Page Layout

  32. Page Layout

  33. Primary & Secondary Colors

  34. Monochromatic

  35. Complementary

  36. Analogous

  37. Triadic

  38. Typography

  39. Writing for The Web

  40. Performance

  41. Streaming

  42. Multimedia Information

  43. Grade II Braille

  44. Web Accessibility Initiative Guidelines

  45. Global User Population

  46. Languages Can Expand Labels

  47. Trust (P3P)

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