470 likes | 565 Vues
Personalization. Strategy for gaining competitive advantage Added service for a user Speeds task completion (I-Click) Can require login Cookies Dynamic. Privacy Concerns . No right to privacy in US Privacy Contracts Request of personal information can cause users to leave site
E N D
Personalization • Strategy for gaining competitive advantage • Added service for a user • Speeds task completion (I-Click) • Can require login • Cookies • Dynamic
Privacy Concerns • No right to privacy in US • Privacy Contracts • Request of personal information can cause users to leave site • Highly related to trust
Trust Many factors affect trust: • Context • Perceived Similarity • Standing in organization • Behavior • Certification • References
Fostering Trust • Help establish credibility • Security Statement • Safe display of personal information • Use of secure servers • Confirmation of all costs • Confirmation of shipping address
Controlling Privacy • No standard for enforcing privacy in place • P3P standard developed • Enforces and exposes site’s privacy policy • Tools to inform users of compliance with their selected privacy policy
Privacy Bird Shows Embedded Content
User Centered Development Initial Stages: • Needs Analysis • User and Task Analysis • Functional Analysis • Requirements Analysis
Goals • Starting point for task analysis • What user want to accomplish • Independent of technology
Tasks Mechanism for accomplishing goals • Can be technology dependent • Composed of sub-components called Actions
Visual Organization • Proximity • Alignment • Consistency • Contrast