The Best Ways To Get More Customers ToYour Dental Clinic With Google Ads

1. The Best Ways To Get More Customers ToYour Dental Clinic With Google Ads If you are a dentist looking to attract more patients to your clinic, this is where you can learn how Google Ads can help. Reaching more potential patients within your area is not an easy task, especially when there’s a lot of competition around. If you want to grow your dental business, boost your brand’s presence, and attract more patients to your clinic, you need to look for ways to promote business online such as with Google Ads. What are Google Ads? Earlier known as Google Adwords, Google Ads is a paid advertising platform by Google. When people search for something on Google, they use specific

2. keywords. The search engine then displays results with paid ads created using the same keywords to target potential customers. For instance, if you use the term Dentist in New Jersey, Google shows the following result. As you can see, these are the top ads by dentists in New Jersey that show up on the SERP (search engine result page). If your dental business appears on the first page of the search, you’re likely to get a majority of traffic. Although, take note that if you create paid ads on Google, there’s no guarantee that they’ll show up at the top of a search page. Top 5 ways to get more customers to your dental clinic using Google Ads. 1. Bid on location keywords.

3. Your patients depend on physically visiting you in your clinic to receive treatments. Therefore, you should place a bid on the keywords that your prospects are likely to use while searching for a dental clinic on Google. Ensure that your keywords contain the area you are located in and the services you offer. When you bid on location keywords, it signals Google that people clicking on the ads intend on buying from you, therefore sends traffic to your website. You can learn more about how to make Google ads for your dental business. 2. Bid on emergency keywords. Google Ads are one of the best ways to engage with patients who are ready to buy. Emergency services at dental clinics are often high in demand, which is why you should promote them often. You can do this by bidding on emergency keywords so that patients in need of urgent dental services can find you in their search and avail services from your clinic. For instance, patients may look for fast tooth extraction or root canal emergency. Despite the low number of such searches, the buying intent is high and the cost-per-click (CPC) is likely to be lower than general keywords. Think like the patients searching for dental clinics near them offering emergency dental services. Once you find overlapping demands and services, you can easily build profitable PPC marketing ads and direct potential leads to your website or dental clinic.

4. 3. Use demographic targeting. One of the best things about Google Ads is that it allows you to target your ads based on the demographic information of your prospective customers. The following Google Ads demographic options are available to target. ● Gender - male, female, and unknown. ● Age - 18-24, 25-34, 35-44, 45-54, 55-64, 65 and above. ● Parental status - parent, not a parent, and unknown. ● Household income - Top 10%, 11%-20%, 21%-30%, 31%-40%, 41%-50%, lower than 50%, and unknown. You can use these options to make adjustments to your ad campaigns and successfully run them. Targeted ads can tempt patients to click on your ads, increasing your Google Ads Quality Score. Use Google Ads Call Extension to your advantage. Studies show that calls are still the most popular way of booking appointments at dental clinics. The Google Ads Call Extension provides a click-to-call feature, allowing users to call your dental clinic directly from your ad. Patients can also visit your website after clicking on your displayed number.

5. Call extensions on Google Ads are a great way to forward more calls to your dental clinic and collect data for marketing and promotions. 5. Display your ads on Google Maps. Displaying your dental clinic ads on Google Maps is an excellent way of attracting patients who are already on the road looking for a dental practice near them. Enabling Google Maps ads places your dental clinic on top of organic results. Remember, you need to enable the location extensions in your Google Ads account to show ads on Google Maps. Additionally, you should opt for location-based bidding and target local keywords to get more traffic for less price. Moving forward

6. Google Ads is touted as a DIY advertising platform, which can be confusing for many dentists. However, you should get Practina, an automated marketing tool, which can act as your Google Ads specialist and help you reach more dental patients, get instant results, and measure the performance of your ads for you. Practina is a complete social media management tool that can help your dental business stand out from the rest of the competition. Download the Practina app for free today to get started.