1. Five key factors in SEO 2018 SEO services in digital marketing are an always changing and growing industry. It is one of the most important and an essential part of any digital marketing plan. As per survey it says that businesses invested more than $70 billion on SEO services, and that number is continuously increasing in 2018 also. The methods and technics of Search Engine Optimization are updating each day. Three major factors of SEO are optimizing your website, link building and content. User experience (UX): In early days SEO (mostly technical) considered to be a role of developers. This is true that on-page SEO needs some technical knowledge, but it needs creativity too. Observing the current conditions, one can say that new tricks or ideas ideas of branding speedily changing or inventing. In current scenario as a digital marketer one need to know our customer and what they want, how they interact with your website. Search engines (Specifically Google) are customer oriented or you can say it becomes customized. According to current survey Customer experience (UX) will be the future of SEO. Content Is King: “Content is the King” In early days of SEO, keywords, back linking and technical part of on-page is major points were considered by all search engines and all digital marketers too. But after when Google recognise that search engines get cheated by keywords stuffing and spamy back linking’s. Google updated and start focusing on content. And in future also content is definitely gone play very important role in SEO. Relevant, unique, informative, engaging, customer oriented content is the basic and most demanded part of SEO. Real-time Update: Search engines are continuously updating and as per new update now all Search engines using real-time inspection of all web pages. What does this mean? This means all page or content on your website indexed every time when search engine crawls. Everything is real- time. This is an excellent way of clearing all poor quality content or spamy backlinks. This is very important factor in future SEO. So if you want your website on good rank you need to work hard on your content as well as do quality backlinks only. Responsive site: Responsive website is most significant aspect in SEO 2018. Current day’s mobile is most overriding device. “A recent report says that in the US, mobile search is roughly 58 % of overall search query volume”. User get frustrated and they quit if they can’t find proper button or any information on mobile just because your website is not responsive.

2. Artificial Intelligence: AI is one of the most important factors in field of Search engine optimization. Currently Google spending much more attention on machine learning technics for organic result of all queries. In AI computer start learning independently without any human defined code or program. Artificial Intelligence is very big topic but as per as digital marketing is concerned we are more focus on machine learning which is one part of AI. Which is RANKBRAIN and because of biggest success in this field, now Rank brain is also playing vital role in Google Ranking. Conclusion: If we summarised all the point it is pretty much clear that in future all search engines specifically Google is become more and more customer oriented so we need to plan SEO strategy as per UX only. There are very bright days ahead for SEO