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The 5 most important SEO trends to watch in 2018

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The 5 most important SEO trends to watch in 2018

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  1. The 5 most important SEO trends to watch in 2018

  2. 1. The rise of voice search • Here’s a hard fact: 1 out of 5 searches already comes from voice queries, according to Google. And that’s not surprising: Voice-activated smart speakers like Google Home and Amazon Echo are on the rise. With its new flagship phone Pixel 2 and an extended line of home speakers driven by Google Assistant, Google is advancing the adoption of voice-activated hardware.

  3. 2. Featured snippets • How do featured snippets tie back to voice search? Well, this is the information that voice assistants return to you.However, featured snippets are more than that.Over the last few years, we’ve seen an astounding growth of featured snippets displayed in search results across all devices. Today nearly 30% of all search queries on Google have instant answers in the form of featured snippets.

  4. 3. A massive shift to mobile • We are probably only months away from Google’s roll-out of the mobile-first index. This means that Google will rank pages based on the mobile version of the page.To this date, Google has been evaluating a website’s relevance to the user based on the desktop page. However, as mobile searches today account for more than 60% of total searches, this ranking system has become obsolete.

  5. 4. User experience at the forefront • It’s not just mobile. User expectations and demands for search are growing across the board. Today users want instant solutions to their problems no matter the device they are using.Want a hard fact? Google’s studies have shown that sites that load longer than three seconds lose about 40% of visitors. In other words, the bottom line of your business depends on seconds!

  6. 5. Optimization for intent • As we’ve learned, search results are becoming more timely and contextual.Google does a lot on its part to integrate AI into its search algorithm so that it can combine historical information, present context (location, device, etc.), and the intent of the query to return the most relevant and personalized answer to the user in the quickest way possible.

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