How to Write An Effective B2B Marketing Email

1. How to Write An Effective B2B Marketing Email

2. Introduction Out of the innumerable marketing strategies available to businesses nowadays, email marketing has been one of the most effective ones, especially for B2B companies. We had earlier covered why email marketing is a great choice for B2B businesses.But merely knowing that you should send emails to communicate with your clients and prospects is not enough. You should also know how to write these marketing emails, right?

3. 5 Tips to write an Effective B2B Marketing Email Know your audience Be concise It’s all about the subject line Define clear next steps or CTA Take care of the technicalities

4. 5 Tips to write an Effective B2B Marketing Email#1 Know your audience • Knowing your audience means understanding their preferences. Based on these preferences, you set the content, visuals, and tone of your email. • For instance, an email to a millennial would have to be conversational and witty. You could even include Gifs and memes in it. • But an email to the CEO of a company about trying out the demo of your product can have nothing of that sort. • It has to be crisp, to the point, and with informational visuals only.

5. 5 Tips to write an Effective B2B Marketing Email#2 Be concise MarketingExperiments even did an experiment to prove that concise emails work better. They sent a longer copy version and a shorter copy version for the same campaign to the same audience at different times. While the longer copy got 183 conversions, the shorter one got a whooping 366. That’s literally a 100% more conversions.

6. 5 Tips to write an Effective B2B Marketing Email#3 It’s all about the subject line All the effort you put into creating a marketing email goes down the drain if it’s not even opened. And what makes people check out an email? A catchy subject line i.e. anything that nudges them to read more or find out what the email is about. A famous fail at this was Buzzfeed’s email about getting fired. However, clickable the subject line was, it got Buzzfeed in a huge controversy because of its apathetic copy. So, always know your limits too.

7. 5 Tips to write an Effective B2B Marketing Email#4 Define clear next steps or CTA Imagine an email that says, “Hey we are launching a new product, and here are its features.” There is no direction in the email about what the receiver should do with the information you just shared. Instead, “Hey we are launching a new product, and here are its features. Why don’t you try it out?” Now your reader knows the next step he should take after reading the email.

8. 5 Tips to write an Effective B2B Marketing Email#5 Take care of the technicalities • While most businesses keep focusing on getting the content and visuals of the email right, they forget on the technical details. • To ensure this, you need to keep the size of images in the email low, so that it even loads on a poor network. • you should also add alt tags to images, in case they don’t load. • Emails that don’t display well on mobiles are likely to get deleted within three seconds.This was the cause of failure Macy’s Wardrobe Sale Email.

9. Conclusion While these tips would help you write awesome marketing emails, don’t overdo it. 69% of email users unsubscribe from a business or non-profit email because the organization sends too many emails. The best way to manage the frequency of emails and even automate emails and personalize them is by using a good email marketing tool for your business.

10. How to Write An Effective B2B Marketing Email?Learn More: Prismbiz Sol

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