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How To Write an Effective Press Release

How To Write an Effective Press Release. Prepared by: Lale Kumral 03-26-02. What is a Press Release?. Short stories sent to different media To promote your company To respond to bad publicity Advantages Economic Credible. Why is it important to write effective press releases?.

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How To Write an Effective Press Release

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  1. How To Write an Effective Press Release Prepared by: Lale Kumral 03-26-02

  2. What is a Press Release? • Short stories sent to different media • To promote your company • To respond to bad publicity • Advantages • Economic • Credible

  3. Why is it important to write effective press releases? 1- To get the attention of editors • Editors receive hundreds of press releases a day 2- To get editors publish your release • Media want current & important news • Companies want to promote themselves

  4. General Rules • Real news • Sufficient and accurate information • Interesting to local media & public • Inverted Pyramid Approach • Customize to different media • Required mechanical elements

  5. Mechanical Elements & Formatting Enron P.O.Box 1188 Houston, TX 77251-1188 Karen Denne (713) 853-9757 ENRON ANNOUNCES PROGRESS IN EFFORTS TO BOOST LIQUIDITY;REAFFIRMS COMMITMENT TO MERGER WITH DYNEGY; WORKING WITH MAJOR LENDERS TO RESTRUCTURE DEBT OBLIGATIONS  FOR IMMEDIATE RELEASE: Wednesday, Nov. 21, 2001 HOUSTON – Enron Corp. (NYSE:ENE) announced today that it has closed on the remaining $450 million of a previously announced $1 billion in secured credit lines from JPMorgan, the investment-banking arm of JP Morgan Chase & Co., and Salomon Smith Barney, the investment-banking arm of Citigroup Inc. The $450 million credit facility is secured by the assets of Enron’s Northern Natural Gas Company. A $550 million credit facility, secured by the assets of Enron’s Transwestern Pipeline Company, closed on Nov. 16. Proceeds are being used to supplement short-term liquidity and to refinance maturing obligations. Enron also reaffirmed today its commitment to the merger with Dynegy Inc. “We continue to believe that this merger is in the best interests of our shareholders…………………………….. # # # 8 ½ by 11 inch

  6. Editing • Let your draft sit overnight before editing • Watch for repetition of same words • Cross out as many adjectives as you can • Translate jargon & technical words • Check spelling & grammar • Write a small “OK” above any unusual spellings

  7. Where To send Your Press Releases? • Get editor names and mailing addresses from the newspapers/magazines • Use sources that list every magazine and periodical in the U.S. and Canada • Bacon’s Publicity Checker • Cahner’s Standard Rate & Data Book • Use online press release services • www.onlinepressreleases.com • www.xpresspress.com

  8. Questions? Thank You!

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