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How to Write a Good Press Release

How to Write a Good Press Release. What is a Press Release. A press release is a pseudo-news story, written in third person , that seeks to demonstrate to an editor or reporter the newsworthiness of a particular person, event, service or product. How is a press release used?.

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How to Write a Good Press Release

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  1. How to Write a Good Press Release

  2. What is a Press Release A press release is a pseudo-news story, written in third person, that seeks to demonstrate to an editor or reporter the newsworthiness of a particular person, event, service or product.

  3. How is a press release used? Press releases are often sent alone, by e-mail, fax or snail mail. They can also be part of a full press kit, or may be accompanied by a pitch letter. Examples of how a Press Release is used: • Announcement regarding the launch of a new product • Announcement of an individual’s achievement • Announce a contest winner • Announce a special event

  4. TITLE You may place press release on company letterhead; if not heading should include: Example Headline End of Press Release

  5. What is ###? The three #'s mark the end of the press release. Headline Subhead Lead Body Boilerplate ### Contact

  6. Before You Write a Word The reporter isn't interested in helping you make money or driving visitors to your games. He’s looking for a story that will be interesting to his readers and pleasing to his editor. He could care less about your great team, super fan base and commitment to quality. Keep it to less than ONE PAGE

  7. Break Down Headline Subhead Lead Body (Begin with the date and city where the news originates. The use of bold is optional. The content should include the who, what, where, when, and why, and any other useful and interesting information. Include expert quote and team description) Boilerplate (a block of standard text that's used over and over again) ### Contact

  8. You Answer • What do the ###’s mean?

  9. You Answer • Are reporters looking to promote your business or write a story their readers will be interested in?

  10. You Answer • What can you include in the body of your text to enhance your press release?

  11. You Answer • What person do you write your press release in?

  12. You Answer • How many pages should your press release be?

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