How to write a Press release

1. Website - www.pressreleasepower.com Writing and Using Press Releases Services

2. Website - www.pressreleasepower.com Overview: Writing and UsingPress Releases • Definition • Advantages • An example • Tips for Preparing Disseminating Using • Putting it into practice

3. Website - www.pressreleasepower.com Press Releases • Also called news releases • Newspaper-style stories disseminated to journalists (and sometimes others) by groups with news or other information they want to convey to broader audiences • Sometimes published as is (especially by smaller media) • Often starting points for stories in the media

4. Advantages of News Releasesfor Those Issuing Them • Can efficiently disseminate information simultaneously to many members of the media • Can help ensure that coverage is accurate • Can increase the likelihood that desired aspects of the subject are emphasized Website - www.pressreleasepower.com

5. Advantages of News Releasesfor Those Receiving Them • Make it easy to be aware of potentially newsworthy items • Can be an efficient source of reliable information on topics • Note: News releases are sometimes termed “information subsidies”. Email - shalabh.mishra@gmail.com

6. An Example • “Old drugs find new target for treating brain tumor”, released by University of California, San Diego, 18 November 2011 • Identified through Press Release Power www.pressreleasepower.com a good source of examples of news releases Website - www.pressreleasepower.com

7. Advice: Writing a News Release • Have the release resemble a newspaper story. • Keep the release relatively short. • Include an informative headline. • Provide a release date. • List one or more contact people. • Present the main point immediately; then provide details. (Use “inverted pyramid format”.) Website - www.pressreleasepower.com

8. Writing a News Release • Consider providing (or offering access to) • Photos • Other graphics • Video clips • Audio clips Email - shalabh.mishra@gmail.com

9. Writing a News Release • If you are trying to promote your institution, mention it early (and perhaps repeatedly) in the article. • Remember to include the 5 Ws and an H. • Include some quotes. Ideally, place at least one of them early in the release. • Write the release in simple, readable language. • Do not exaggerate. Email - shalabh.mishra@gmail.com

10. Disseminating a News Release • Issue a news release only if the subject seems truly newsworthy. • Try to schedule the release for a time when little else is happening in the news. • Make the news release available through reporters’ preferred channels (for example, by e-mail and online). Website - www.pressreleasepower.com

11. Disseminating Releases • Consider posting the news release on both your website and one or more central sites used by reporters. • Perhaps alert reporters who seem especially likely to be interested. • Make sure that the contact person(s) and others whom reporters might well want to contact are available. • Monitor use of the release. Email - shalabh.mishra@gmail.com

12. Using News Releases:Guidance for Reporters • Regularly check websites that often contain news releases of interest. • Sign up for media lists of institutions often issuing news releases of interest. • Double-check information from news releases. • Don’t base all stories on news releases. Also show initiative in coming up with story ideas. (Not everything important has a release.) Website - www.pressreleasepower.com

13. Using News Releases • In general, use news releases only as starting points. • Consider what is missing—and obtain it. For example, provide broader context. • If the news release is based on a journal article, obtain and read the journal article. • Do interviews, including with outside experts. • Consider using news releases as starting points for stories on broader topics or trends. Email - shalabh.mishra@gmail.com

14. Discussion: Putting It Into Practice • General questions, comments, and suggestions • Your experience writing or using news releases; suggestions based on that experience • Things you might do differently in the future Website - www.pressreleasepower.com

15. Contact Us Website - www.pressreleasepower.com Skype - shalabh.mishra Telegram - shalabhmishra Whatsapp - +919212306116 Email - shalabh.mishra@gmail.com Mobile -9212306116, 8860646116

16. Thank you