Introduction to Corporate Events The What, The Why and The Types

1. Introduction to Corporate Events: The What, The Why and The Types

2. What are corporate events? • A quick and dirty version would be that any event organized and hosted by a business is a corporate event. This event could be hosted for the internal team, board members, external stakeholders, customers, prospects, and even other corporates in the industry. • Corporate events become the foundation of several business ties, both internal and external. An event with fun team-building activities boosts employee morale and understanding while one with your customers strengthens your bond with them and makes them feel valued.

3. Why do corporate events matter?Here are five reasons why we are big advocates of corporate events:

4. 10 Common Types of Corporate Events 1. Conferences and Award Nights These are those black and blue suit events where like-minded professionals talk about certain common topics, themes, accomplishments, etc, in a big hall. These conferences can be internal or with external audiences. 2. Trade Shows / Exhibitions Trade shows and exhibits are corporate events where companies showcase their best–could be products, inventions, projects, and more. 3. Training Programs Training programs that you hold for your new recruits or to get your team up to speed with new technology, frameworks, and practices, all fall under the category of corporate events. As long as you’re offering training to a bunch of people, it is qualified as a corporate event.

5. 10 Common Types of Corporate Events 4. Incentive Trips and Functions Though slightly informal, trips and functions are all organized by the company, hence they’re categorized as corporate events. 5. Launch Events This is a no-brainer! If you’re launching a new product, a new brand ambassador, a new offering and decide to hold an event, you just got yourself a corporate event. 6. AGM / Company Meetings General meetings at enterprise-level companies like AGMs, annual and quarterly reviews, etc qualify as corporate events. 7. Charity functions Yet another obvious addition to the list. Charity events that are held by businesses as part of their CSR (Corporate Social Responsibility) activities, and more are another type of corporate event.

6. 10 Common Types of Corporate Events 8. Webinars and Meetups One of the latest entries to the list, webinars, and meetups help professionals connect over shared skills and expertise. They’re not only great networking platforms but also are extremely learning-driven and informative. 9. Team Building Activities Everything from a Hackathonto a Sports event that focuses on strengthening connections between team members falls under this category. 10. Business Dinners Another unexpected entry? Whether you’re on a dinner with your client to seal the deal or with your colleague to celebrate a new account – all come under the purview of corporate events.

7. Summing it up Giorgio Armani has rightly said, “To create something exceptional your mindset must be relentlessly focused on the smallest detail.” • The smallest of events can make the most impact on your growth, so you’ve got to put your best foot forward at all times. Corporate events go a long way in making your image and building your brand’s perception–don’t let them get ignored and side-lined. Do check out our guide to planning an amazing corporate event. 11 Steps To Plan The Perfect Corporate Event: A Complete Guide

8. Introduction to Corporate Events: The What, The Why and The TypesLearn More: Prismbiz Sol

9. …… …. ……