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CRM: The Bridge Between Marketing and Business Development

Customer Relationship Management (CRM) is far more than software u2014 itu2019s a business philosophy that focuses on building meaningful relationships with customers and maximizing growth through data-driven strategies. In a world where customer expectations are higher than ever, CRM helps organizations align their marketing, business development, and sales teams on one unified platform. This synchronization ensures that every lead, campaign, and communication is tracked efficiently, resulting in faster conversions and stronger customer loyalty.<br><br>

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CRM: The Bridge Between Marketing and Business Development

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  1. Vibe Tech Labs CRM: THE BRIDGE BETWEEN MARKETING & BUSINESS DEVELOPMENT Presented by: Puja Lakum

  2. Introduction CRM (Customer Relationship Management) is a system used by businesses to manage all interactions with existing and potential customers. It helps companies understand customer needs, improve relationships, and drive sales. The CRM system connects marketing, business development, and sales teams, so everyone works with the same customer data. This coordination ensures better communication, faster lead conversion, and improved sales growth.

  3. Role of CRM Centralizes customer data: All customer details — from contact info to purchase history — are stored in one place. Tracks lead journey: CRM follows each lead from first contact (marketing) to deal closure (sales). Improves coordination: Both marketing and business development teams can see where the lead is in the funnel. Automates tasks: Sends reminders, follow-up emails, and updates automatically. Provides reports: Helps management analyze which strategies are working best.

  4. In Business Development CRM helps BDEs (Business Development Executives) identify new business opportunities by analyzing customer data and buying patterns. It shows which industries, regions, or customer types bring the most profit. BDEs can use CRM to track meetings, follow-ups, and deal stages, making their work more organized. Helps in building long-term relationships by remembering client preferences and past interactions. With CRM, BDEs can spend less time searching for data and more time closing deals.

  5. In Marketing CRM supports marketing teams by providing real-time customer insights — like who is interested in which product or service. Helps marketers segment the audience based on location, interest, or purchase history. Allows personalized email campaigns that improve engagement and conversion rates. Marketers can measure which campaigns bring the highest-quality leads to business development. This data-driven approach helps create targeted and cost-effective marketing strategies.

  6. For Sales Growth CRM connects marketing and sales so that leads are not lost between the teams. Sales teams can view the full journey of a customer, making it easier to understand needs and offer the right solution. CRM helps track performance — number of calls, meetings, and deals closed. Improves customer satisfaction by providing quick and personalized support. Leads to higher retention rates and long-term revenue growth.

  7. Example Salesforce CRM – One of the world’s leading CRMs used by many companies. It integrates marketing automation, lead tracking, and analytics in one system. HubSpot CRM – Offers free tools for small businesses to manage sales pipelines and campaigns. Example workflow: Marketing team generates a lead via email → BDE follows up using CRM → Sales team closes the deal → CRM tracks the entire process and performance.

  8. Benefits Better teamwork: Everyone shares one platform, so data is transparent and updated. Faster deal closure: Automated reminders and task tracking ensure no follow-up is missed. Higher customer loyalty: Personalized communication builds trust and satisfaction. Data-driven decisions: Managers can see which products or campaigns work best. Improved productivity: Reduces manual work and increases efficiency across teams. Forecasting: CRM helps predict future sales and plan strategies accordingly.

  9. Conclusion CRM is not just software — it’s a strategy for smarter teamwork and better results. It brings together marketing, business development, and sales teams to work toward a common goal: sales growth. When data, communication, and strategy align through CRM, the company gains: Better customer understanding Stronger relationships Higher profits and growth “CRM turns customer information into business success.”

  10. Vibe Tech Labs THANK YOU Presented by: Puja Lakum

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