SMS Marketing Ideas to Generate More Sales

1. SMS Marketing Ideas to Generate More Sales

2. SMS marketing is a great way to engage with customers—especially when 95% of adults in the US own a mobile phone. Still, not convinced? Consider these SMS statistics: • 82% of individuals keep notifications turned on for SMS messages • 95% of texts from businesses are read within 3 minutes of being sent • The average reaction time for a text message is 6,000% (60X) faster than email • The average SMS campaign conversion rate is 45%

3. These are some of the most effective SMS tactics: Personalize SMS campaigns Just because you’re using an automated marketing tool to send your messages to your customers doesn’t mean you can’t make the experience PERSONAL. Customers respond more to materials addressed directly to them, so insert your subscribers’ names when you can. You can also target your customers with more relevant texts supported their preferences.

4. Jump onto national holidays Another great SMS marketing automation idea is to look at upcoming holidays, and see if you can tie them in with your text message automation- even if it’s just a quick message to say: • “Happy Easter” • “Happy Valentines, we hope you have a great day” • “Merry Christmas to all of our customers. We wish you a great New Year!” These little reminders can show you go above and beyond for customers, without making them feel like you’re constantly pushing them to a sale. They build your relationships, which build your brand.

5. Encourage social media engagement Who said SMS marketing software has to stick within the “messages” app on your audience’s phones? You could encourage text audiences to engage with you on other social media platforms by sending a simple text like: • “Reply SMS to enter our competition, and like our Facebook Page for 3 extra entries!” • “On the fence about our services? Read this Twitter review of Casey, who hired five specialists in 2 weeks using our recruitment services.” • “Exclusive offer available to LinkedIn followers! Get your code here: [LINK]” Remember, it’s always wise to give your audience an incentive to do the job you’re asking of them, even if the task is as simple as accessing free information.

6. Use interactive content to engage SMS audiences Did you recognize that interactive content generates 2x more conversions than passive content? Take advantage of interactive content in your SMS marketing campaigns by asking your audience to respond to messages with answers through quizzes or polls.

7. Send order confirmations Order confirmations are typically sent by email, but inboxes can be crowded places for most people. The average person gets 88 emails per day, which is part of the reason why text message verification is 250% more effective than email. Here’s an example of how you could do that: • “Thanks for ordering! Your order #19439 is being prepared. Track shipment here: LINK” • “Your product is with the courier and expected to be delivered between 4 pm and 6 pm.” • “We’ve delivered your order! Reply to this text if there’s anything else we can help with.”

8. Send texts at the right time Target timelines wherein your customers won’t be occupied, like before or after work, or during lunch hours. As a general rule, don’t send texts before 9 am or after 9 pm. Additionally, test your campaign success using metrics: such as open rates and click-through rates, in order to identify your top customers and regions. Send messages based on the specific area so your offers get to them when they’re most receptive. Integrate MMS (Multimedia Messaging Service) If you’ve got a tough time with the 160-character limit, use MMS to send video clips or images to your customers. You can even include YouTube URLs, giving your customers a visible about your business.

9. Remind customers about upcoming appointments If you’re a service company or make appointments, you understand that no-shows have a huge impact on your business—especially if you’re: • A hairdresser • A service provider that goes to people’s homes (e.g. a pest control company) • A restaurant

10. Run competitions We all want a chance to win something, which is why you can get your SMS audience engaged by running competitions through your text messaging strategy. Even messages as simple as these can help you skyrocket engagement rates: • “Reply WIN to be entered into a chance to win a year’s supply of XYZ” • “Want to win a free product? Text ENTER to 582-045-3850 to enter our competition. – CompanyYouLove”

11. Create Urgency in Messages Creating a sense of urgency pushes your customers to take advantage of deals before they expire. Cash in on your customers’ fear of missing out by creating a sense of scarcity in your campaigns and include phrases like: • Limited time offer • While stock lasts • Only For Today • One-time Deal

12. Conclusion Are you ready to launch a text messaging campaign that engages, nurtures, and converts your ideal customers? Say goodbye to scratching your head, thinking of things to send. With these SMS marketing examples, you’ll have months’ worth of content to engage your customers throughout the sales funnel and beyond! Now you just need a way to send texts.

13. Thank You