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Blogs: The New Sales and Marketing Tool for Business

Blogs: The New Sales and Marketing Tool for Business. We will Cover What is a blog? Why have a business blog? Getting started What makes a blog successful in business settings. Anita’s background 20+ years experience Corporate & small biz Small business owner Blogging 3 years.

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Blogs: The New Sales and Marketing Tool for Business

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  1. Blogs: The New Sales and Marketing Tool for Business

  2. We will Cover • What is a blog? • Why have a business blog? • Getting started • What makes a blog successful in business settings

  3. Anita’s background • 20+ years experience • Corporate & small biz • Small business owner • Blogging 3 years

  4. Anita’s background • Flagship blog is “Small Business Trends” • www.smallbiztrends.com • Also blogs at client sites

  5. What is a blog? • A type of web site • Easy to update • Chronological entries • Lots of links • Informal 2-way conversations

  6. Why have a business blog? • Cut through marketing-speak • High search engine rank • Your own PR arm • Replace /add to a newsletter • Listen to customers

  7. Getting started • Surf and read • Consider a free account to get the feel at first • Link to & comment at other blogs • Keep writing!

  8. Getting started (cont’d) • Best blogging software for business beginners: • WordPress.org • Typepad.com • MovableType.com

  9. Tips - (Do’s) • Prof. design (<$300) • Post 1 to 2 times/week • Identify yourself by name • Use photos (team & office) • Do “day in the life” posts • Use industry keywords

  10. Tips - (Don’ts) • Don’t try to be Google News • Don’t forget the “Mom” rule • Don’t oversell • Don’t forget to link, link, link!

  11. A Word about RSS • The future • Expands reach of the message • Don’t need a blog to create RSS feeds – but blogs make it easy • Press releases, announcements and other issues

  12. Anita Campbell www.smallbiztrends.com www.smallbiztrends.com/blogs.ppt

  13. Thanks for Listening! Questions?

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