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The Role of Online Public Relations

The Role of Online Public Relations

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The Role of Online Public Relations

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Presentation Transcript

  1. The Role of Online Public Relations Webbed Marketing January 2008

  2. Today’s Most Viewed YouTube Videos Pro Wrestling, Politics, Green Cars, TV Manufacturers…..

  3. MacBook “Air” • The Original • The Parodies • And More!

  4. The Role of Online Public Relations

  5. Agenda What is Online Public Relations? Why Should I Care? Online Reputation Management Your Word Of Mouth

  6. Bloggers.. The New Editors?

  7. What is Online Public Relations? When consumers and influencers create or distribute content about a brand or organization for consumption by other consumers via online media

  8. Why should I care?

  9. Consumers Buy Based on Buzz “An intelligent man learns from his experience. A wise man learns from the experience of others”

  10. All Marketing is Search Marketing

  11. Negative First Impressions

  12. Customers Define Your Brand • In 1917 George Smith wrote: “The best is that which the public determines is best.”

  13. Temple of the VTEC

  14. We Can’t Keep Up • Youtube.com is the new TV network, podcasts are the new radio, and blogs are the new newspapers • The blogosphere doubles every six months (or is growing at 4 times the population of India) • Technorati it tracking 70+ million blogs • My slides can’t keep up!

  15. Macy’s

  16. Macy’s

  17. Crossover Factor

  18. Crossover Factor

  19. Reputation Management

  20. Dell

  21. BP

  22. Panera Bread

  23. Online Public Relations is about getting the online media and consumers communicating with an organization’s audience.

  24. Your Turn What are people talking about…..

  25. Kroger

  26. Ohio Soybean?

  27. Manta.com

  28. White Papers

  29. Del.icio.us

  30. ChainBuilder ESB Wikipedia

  31. ESB Community on MySpace

  32. Trending Public Relations and Search

  33. Kroger • Kroger-- YouTube

  34. Questions