Maximize Your Mobile App Downloads Using App Store Optimization!!

1. MAXIMIZE YOUR APP DOWNLOADS USING APP STORE OPTIMIZATION Prepared by RiseDigitech

2. AGENDA FOR TODAY OurPoints of Discussion Introduction What is ASO? Scoop of Facts Importance of Ranking Top Ranking Factors Contact Info RISEDIGITECH• 2020

3. INTRODUCTION “Mobile is not just a platform. It is an opportunity to transform your business.” If you’re a mobile app developer and want to get your app out to the masses, you know how difficult it can be without a proper strategy. Ranking in the app store and search result can be unattainable goals, especially for those who you’ve just launched a new mobile app. But with the help of some basic app store optimization, you can go a long way, as it becomes nectar for mobile app development to gain recognition in App Store. OVERVIEW OF THE PLAN RISEDIGITECH• 2020

4. Words to Remember “CONTENT MARKETING IS A COMMITMENT, NOT A CAMPAIGN.” Jon Buscall

5. WHAT IS APP STORE OPTIMIZATION? Application Store Optimization is the way to improve the ranking of mobile application on Google play store and App store so that it can appear higher in query items. The higher visibility generates more traffic to app’s page to increase the number of downloads. After the cursory look at the App Store Optimization, it’s time to discuss the factors that increase the ranking of mobile apps. RISEDIGITECH• 2020

6. SCOOP OF FACTS According to a research, 47% of all US iPhone users search mobile applications in the App Store while only 10% find apps due to being featured on a top chart, and 9% through Apple’s featured screen. On the basis of study completed by AppShots “53% of Android users and 47% of iOS users found their last app through app store searching “, and mobile application with simple features and appealing screenshots increased downloads by 30%. RISEDIGITECH• 2020

7. THE IMPORTANCE OF RANKING IN APP STORE SEARCH Mobile app development companies went through trouble of building a successful mobile app with slick functionality that’s ready to add value to its users. Previous testers and users were raving about it but there were some major issues like person who already know about it can found it in app store. And this problem needs to be addressed before a competitor swoops up your audience. RISEDIGITECH• 2020

8. TOP RANKING FACTORS IN APP STORE SEARCH • Keywords Are Your Foundation As the number of mobile apps is increasing day by day on Google play store and App store, it’s important for apps to get positive store ranking.For this search engine optimization (SEO) can help you by targeting the right audience, only the approach to marketing apps needs to be strategic. RISEDIGITECH• 2020

9. Select the Right Title For ASO, it is very important that your app name must contain the brand purpose as well as the appropriate keywords otherwiseit may fail to generate traffic to the app page. • Number of Downloads The number of app downloads is directly proportional to application store rankings.If you want to increase your app’s downloading, then use proper SEO strategies so that your app can easily visible on search result page. RISEDIGITECH• 2020

10. Write an Engaging Description • Use an Eye Appealing Icon Your mobile app description is what that decide the fate of your app i.e. whether the audience will download your app or not. To make a splash and attract users create an appealing icon for your app as it is the first thing that audience will notice. As the various apps are available on Google and App store, so make surethat your icon design will not similar to other apps. RISEDIGITECH• 2020

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