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IAA Romania presents: John Griffiths – “Challenges presented by web 2.0, social media and pro-active customers” One day

IAA Romania presents: John Griffiths – “Challenges presented by web 2.0, social media and pro-active customers” One day seminar, March 20, 2008. Who is John Griffiths ?. John Griffiths is one of the most respected professionals in Account Planning in the World.

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IAA Romania presents: John Griffiths – “Challenges presented by web 2.0, social media and pro-active customers” One day

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  1. IAA Romania presents:John Griffiths – “Challenges presented by web 2.0, social media and pro-active customers”One day seminar, March 20, 2008

  2. Who is John Griffiths ? • John Griffiths is one of the most respected professionals in Account Planning in the World. • He has over 20 years of experience in multinational advertising agencies • He is planning director at Carlson Group and Grey Integrated and works for famous brands as: Tesco, Microsoft and Daimler Chrysler. • Also, he has an website, “Planning Above and Beyond”, which became a regular destination for marketing and strategy thinkers for all the world.

  3. Who can attend this one day seminar • The seminar is designed for marketers with a basic understanding of conventional research techniques to help them understand how and when to use the emerging online research tools. • The seminar is also designed for planners that use and order research in order to better understand the consumer. • Last but not least, anyone interested in understanding the Web2.0 as a phenomenon and a tool, to hear what is going on in the online world and what is being planned.

  4. What you will learn during this seminar • The seminar uses the research quadrant:

  5. Agenda of the Seminar: (1) • Introduction and setup • 2. Issues session –what are the research implications of web 2.0 • 3. Quadrant I Quick tour of Web 2.0 research methodologies used  to research the offline world • Online surveys • Online groups • Interlude 1 Migrating tracking studies online

  6. Agenda of the Seminar: (2) • 4. Quadrant II Whistle stop tour of offline research methodologies into the world of the internet • Use of personas • Paired accompanied depths • Eye tracking • Expert reviews • E-Ethnography • E-Anthropology • 5. Boston Matrix interlude – is Research 2.0 going to solve our current research problems? or just make new problems?

  7. Agenda of the Seminar: (3) • 6. Quadrant III Hybrid research methodologies – getting the best out of both worlds • Recruiting using online panels • Maxing methodological differences • Calibration of online and offline • Mobile based research •  7. Quadrant IV Using Web 2.0 research tools to research the web world. • Blogs • Online panels • Research communities • Pop up surveys • 8. Debate around online panels and online communities • 9. Summary and close

  8. How to register: • The seminar will take place on March 20th as of 9,30 am, in IAA House • The seminar is designed for 50 people only • Please register yourselves at office@iaa.ro • Cost of the seminar: 220 Euro + VAT (lunch break included)

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