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Search Engine Optimization

Post Graduate Certification in Digital Marketing course with a specialization in Performance Marketing, gives digital marketers the in-demand skill that is coveted globally. The course covers the key concepts of Digital Marketing through a case study and an interactive approach. <br>The teaching pedagogy is designed to suit the needs of working professionals, looking to skill up and update their knowledge.<br>With Certification in Digital Marketing, learn the latest concepts of Digital Marketing like SEO, SEM, Social Media, Content Marketing, Programmatic Advertising, and Marketing Analytics.<br>

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Search Engine Optimization

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  1. MIT University, ShillongSearch Engine Optimization(SEO)

  2. What is Search Engine Optimization? • It is the process of enhancing or optimizing your site to increase its visibility when people search for products or services related to your business in search engines like Google, Bing, etc. • The goal of SEO is to raise your ranking in organic search results by implementing various SEO activities. • Search is often the primary source of digital traffic for brands. More visibility and higher ranking in search results than your competition can have a material impact on your net profit.

  3. Benefits of applying Search Engine Optimization • Targets quality traffic • Boosts your credibility • Supports Content Marketing • Maximizes PPC champagnes • Gives you the competitive edge

  4. Learning SEO with Certification in Digital Marketing Post Graduate Certification in Digital Marketing course with a specialization in Performance Marketing, gives digital marketers the in-demand skill that is coveted globally. The course covers the key concepts of Digital Marketing through a case study and an interactive approach. The teaching pedagogy is designed to suit the needs of working professionals, looking to skill up and update their knowledge. With Certification in Digital Marketing, learn the latest concepts of Digital Marketing like SEO, SEM, Social Media, Content Marketing, Programmatic Advertising, and Marketing Analytics.

  5. Potential Career Opportunities • Digital Marketing Manager • Social Media Manager • Content Manager • SEM/Performance Marketing Manager • Associate- Digital Marketing

  6. Advantages of MIT University, Shillong • Industry experts as course faculty • Harappa Education certifications • Industry-relevant course offerings • Self-paced learning • Block pattern pedagogy • Continuous Assessment for long-term knowledge retention • Live sessions & Masterclass • Case study discussions (Cases from Harvard, IIMs, and other premium sources) • Dedicated student support team • State-of-the-art LMS (Canvas) • Regularly updated syllabus

  7. About MIT University, Shillong • Set in the laps of nature’s haven, North-East India, MIT University of Shillong, Meghalaya is an integral constituent of MIT Pune. • MIT University, Shillong offers Executive MBA programs across specializations such as Marketing, HR, Finance, Supply Chain, Operations & Project Management. In addition to the executive education, the University has matched the pace with the changing times, and hence it offers Certification programs in Innovation & User Experience Design and the most trending Digital Marketing. It also offers a unique program called the Post Graduate Program for Executive education (PGPEx) in Design Thinking & Digital Transformation.

  8. Contact Us Address: Nongshiliang, Shillong, Meghalaya 793014 Phone: +91 7385554599 Email id: admissions_executive@mitu.edu.in Website: mituniversityindia.edu.in

  9. Thank you

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