How to Attract Visitors to Your Booth?

1. How to Attract Visitors to Your Booth? Trade Show’s main aim is to accelerate the growth of many businesses and to establish their brand and reputation among the audience. However, in order to convert potential leads, it is necessary to increase the visitor list during the trade events. As exhibiting at a trade show is an important and expensive move for traders, it is equally important for them to get the results they anticipated. For this, the investors are required to deploy such a mix of strategies that would effectively promote booth traffic at minimum cost. For successful promotional planning, the exhibitors must be fully aware with the Tucson Gem Show Calendar 2019. As they say, ‘people influence people’ therefore if the exhibitor is successful in gathering a small group of the audience around their booth that would automatically spread curiosity among the others. An audience, in any form, be it leads or customer can help you rise high and increase your sales. Here’s a list of ideas through which one can drive potential crowd and generate business: 1. Valuable Giveaways: Giveaways may not necessarily be a huge product or extremely valuable stuff, anything fun, interesting, or useful is enough to spread the word about your business like a wildfire and to create a buzz. These giveaways a great way to spread interest among the audience for your business. 2. Media Coverage: Pre-event media attention is always a good medium to spread awareness about the business before the launch. Depending upon the media exposure, one can literally advance their brand recognition and reach.

2. 3. Out-Reach: Before the event, one should use all possible forms of social media to connect and to remind the customers of the business’s brand. Email-marketing, website, SMS etc. all the channels should be inclined towards advertising the business. Invitations, VIP access, passes etc. should be thoroughly used. 4. Booth Location: The location of the stall makes a lot of difference. If the stall is located far, in some corner, finding enough footfall there won’t be possible. The location should be as such which is easily accessible to a large group of audience. 5. Celebrity Appearance: A huge investment for sure but willing exhibitors can boost up the traffic at their booth. This is probably one of the easiest ways of promotion. The appearance of a celebrity is enough to create stir and buzz among the customers. 6. Visually Appealing: An attractive, creative and unique stall is enough to draw potential customers. It is a tendency for people to get automatically attracted to anything visually appealing, therefore the stalls should be designed and curated in a way that is eye catchy and not monotonous.

3. 7. Interesting Content: Exhibitors can invest in videos, demos, and graphics to convey forward their messages to the potential leads. Remember a dull content keeps a visitor at bay. So never indulge in boring content. Keep it interactive, communicative and questionable to arouse interest. 8. Know Your Space: One can develop excitement before the event even begins through social platforms. Engaging in constant activities over media and posting pictures from the previous show can increase the visibility of the particular brand. Tucson gem show venue also matters to bring the customers to your exhibition and events. And, Tucson matches all the criteria to be the best place for gem and jewellery exhibitors to show case their business. 9. Warm & Welcoming: Even if you are completely occupied with the current customer, never let any customer feel uninvited or ignored. Set up some chairs and try and make some space for an increased set of audience. Distribute pamphlets and brochures etc. while they are waiting and make them feel engaged. 10. Special Trade Deal: Discounts and deals are major ways to attract customers. Audiences are likely to convert into potential leads with the support of external schemes like discounts, special pricing etc. but remember, it should be as beneficial for you as it is for the buyer. 11. Contests: By introducing contests and competition and prizes, one can build deeper connections with the buyers. In fact, such contests are a great way to induce interest among the buyers for your products.

4. 12. Personal Invitations: Returning exhibitors should make it a point to send personal invites to its previous customers. This would help in retaining old customers and building deeper connections and loyalty with them. These personal invites make the buyer feel important and valued. 13. Lounge Areas: Urge the show planners to build spaces for relaxation. Generally, these trade shows are huge, buyers tend to get tired with constant walking. A little rest and change can lead to more meaningful sales-base conversations. One can use of mix up of these methods depending upon their product, reach, and audience market. Use these marketing techniques and pull crowd towards your booth. Build your brand and customer relationships and convert potential leads into sales.