1 / 9

2019 SEO TRENDS

New to SEO? This ultimate guide verified by smoothstack review will cover the most important SEO trends and strategies to help you upgrade your SEO game. But before that, let's start with understanding what SEO is and how search engines work.

SamanthaJeng
Télécharger la présentation

2019 SEO TRENDS

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 2019 SEO TRENDS YOU SHOULD NOT MISS

  2. It's time again to take the annual look at what’s ahead for SEO professionals this 2019. Let us do a quick review of the most significant SEO updates that rolled out in 2018. Google launched numerous algorithm updates last year that includes minor, major, unknown and some unconfirmed updates up until now. SPEED UPDATE – Probably the most significant search ranking algorithm that was felt by the SEO community and Google said there is “No Fix” with this update. “No Fix” to get your site to rank again overnight SPEED UPDATE – This is a pre-announced update in January 2018 and was later released in June. According to Google it targets slow website and will affect their ranking position in search.

  3. Major Trends for 2019 Major Trends for 2019 ■ VOICE SEARCH VOICE SEARCH ■ MOBILE MOBILE- -FIRST INDEXING FIRST INDEXING ■ BLOCKCHAIN BLOCKCHAIN TECHNOLOGY ■ GOOGLE GOOGLE RANKBRAIN RANKBRAIN ■ AMAZON AMAZON SEARC SEARCH H TECHNOLOGY

  4. VOICE SEARCH VOICE SEARCH ■ Is Voice Search going to be a “Game Changer” in SEO? I think I've watched enough futuristic sci-fi movies to be certain that this will be a hit. Voice search functions like the Google Assistance of Android phones and Siri of iPhones have started its reign in mobile internet. For example, take a look at these voice search facts: – 20% of all searches on mobile devices are voice searches – 1 in 4 shoppers used voice assistants in their holiday shopping during the 2017 season. – Mobile voice-related searches are 3X more likely to be local-based than text-related searches. – 35.6 million Americans used a voice- activated assistant device at least once a month in 2017. – 35.8% of millennials use voice-enabled digital assistants at least once a month. ■ ■

  5. MOBILE MOBILE – –FIRST INDEXING INDEXING FIRST ■ Google started its mobile first indexing experiment in 2016. Google wanted to crawl websites not just from desktop computers but also from a smartphone view. ■ In 2018, Google has finally started rolling out its mobile-first indexing. Google indexes a website, starting from its mobile version. The desktop version of a website that's not mobile-friendly will still be indexed. But that is going to have a huge impact on the website's ranking. With approximately 262 million mobile internet users, mobile-friendly websites that offer better UX dominate the SEO game. This is a good move from Google, Today, 60% of Google searches are coming from mobile devices and mobile searches are growing fast. ■

  6. BLOCKCHAIN BLOCKCHAIN TECHNOLOGY TECHNOLOGY If you are familiar with bitcoin and other cryptocurrencies then you are most likely aware of blockchain technology. Blockchain by definition is the technology that enables cryptocurrencies to exist and function. LINK BUILDING LINK BUILDING ■ Link Building - is the long-standing vital part of SEO from the ‘90s until today. One of the most effective ways to gain rankings and often the most abused because of spamming links from low- quality website. But with blockchain on the scene, transactions like buying links can be easily detected and penalized. DATA DATA VERIFICATION VERIFICATION ■ Data Verification - Getting unique visits to your website plays an important role in getting your site rank. The impact of this technology is still uncertain but I will come to the point where it can be fully utilized and it will reap rewards to good SEO practices that will level the playing field.

  7. GOOGLE GOOGLE RANKBRAIN RANKBRAIN Considered to be one of the most important ranking factors of Google. Rankbrain is a machine learning algorithm that is used by Google for sorting search results. It also enhances the user experience by processing and understanding search queries. If you are really into SEO then you better If you are really into SEO then you better start optimizing for start optimizing for Rankbrain Rankbrain. .

  8. AMAZON SEARCH AMAZON SEARCH ■ Like the most search engine, Amazon is also powered by its own search algorithm(A9) algorithm(A9) that is pretty simple yet still unpredictable. Since it’s a maturing algorithm, the frequent and unpredictable updates cause frustrations among sellers. search ■ According to a study, 56% of online users will first visit Amazon to other sites. This poses a threat to online businesses that are not in Amazon. So if you are not in Amazon, you might be losing 56% of potential conversions. So if your business is good to be in Amazon, start Amazon search optimization into your SEO strategy. Amazon before going

  9. We are SmoothStack ■ Here at Smoothstack, we simply define it with organizing your website's topics so that a search engine can better understand its user's purpose when searching. The goal is to make web pages' topics rank well so the whole website ranks high for related long-tail keywords.

More Related