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SEO Strategy

Here at Smoothstack, we simply define it with organizing your website's topics so that a search engine can better understand its user's purpose when searching. The goal is to make web pages' topics rank well so the whole website ranks high for related long-tail keywords.

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SEO Strategy

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  1. SEO STRATEGY Smoothstack

  2. What is SEO? • SEO or Search Engine Optimization is the practice of expanding a website’s traffic through organic search engine results. This helps site pages to rank higher in SERPs (Search Engine Result Pages). The more a website appears to search result lists, the more traffic it can receive, and these traffic help increase conversions. • SEO is all about traffic and organic results. A well-optimized website receives good quality traffic. It means that real visitors (who are really interested in the business's product) go to your website and read about your product. This helps the quantity of traffic to increase and thus more visitors can be converted to customers. Lastly, the main purpose of SEO is for your business to rank high in organic results. If you receive more organic traffic, your website becomes a more relevant answer to search engine users, making you rank high in SERPs.

  3. What is SEO Strategy? • Google changes algorithm frequently, that is why SEO's should adapt to these changes to make their campaign effective. There are also SEO trends that we see critical in order to catch up with others. It is better to include it in your campaign, it is worth the time doing it. • Here at Smoothstack, we simply define it with organizing your website's topics so that a search engine can better understand its user's purpose when searching. The goal is to make web pages' topics rank well so the whole website ranks high for related long-tail keywords.

  4. Four Components of SEO Strategy 1. Technical SEO 2. Content 3. On-page SEO 4. Off-page SEO *Click on each number to see more

  5. Technical SEO In technical SEO, the contents of the website are optimized so that search engine automated robots crawl and index the web pages more effectively. Technical SEO is a very important part of the entire SEO strategy because if there are problems that occur with technical SEO, it is likely that the whole process wont' produce the expected result. Smoothstack review emphasizes these steps to implement a result-driving technical SEO. • • • • • • • Check indexing. Review sitemap. Check site's crawlability. Optimize crawl budget. Audit internal links. Test and improve page speed. Make sure website is mobile- friendly.

  6. Content On the web, content is everything. A website's content should benefit users. If pieces of content are proved useful to users, the website becomes more relevant and ranks higher in search results. Here are some of the most important steps to achieve an SEO-ready content: • • • • • Define your goal. Develop your marketing persona. Use headlines and sub-headers. Optimize keywords. Add links to previous content.

  7. On-page SEO This is the practice of optimizing individual pages of a website in order to rank high in search results. This is an important part of SEO because it helps search engines tell who you are and what you offer the most relevant answer to its users. The steps of a good on-page SEO are as follows. • • • • • • Start with website crawling. Do an SEO Audit. Define the purpose of each page of your website. Define your audience. Optimize keywords. Add links to previous content.

  8. Off-page SEO This includes activities performed outside your websites. It maybe link building, social media marketing or social bookmarking. off-page optimization is also important because it helps provide more SERPs, high ranking and more exposure. Here the most common off-page optimizations you can do to help build a better online presence. • • • • • • • • Search Engine Submissions. Business Directory. Link Building. Social Media Marketing Social Bookmarking. Forum postings. Blogging. Cross-linking.

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