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SEO Strategy

this slide provide detailed description about seo strategy.

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SEO Strategy

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  1. SEO Strategy

  2. SEO Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results often referred to as "natural", "organic", or "earned" results.

  3. SEO strategy

  4. SEO Strategies • Keyword Analysis. • Analytics and Reporting. • Linking Analysis. • Search Engine Submission. • Content Development. • Information Architecture.

  5. Keyword Analysis • Keyword Analysis is the starting point and cornerstone of search marketing campaigns. • By understanding what queries qualified visitors to your website type into search engines, search marketers can better customize their landing pages to increase conversion rates. • For this reason, keyword analysis is an integral skill for both SEO and PPC experts.

  6. Analytics and Reporting • The best way I've found to present Google Analytics and SEO data is through the built in Dashboard interface. • A Dashboard is essentially a series of Widgets which pull all of the individual reports into a single view which is easy to access, share, and print. • Keywords • Bounce rate

  7. Final Thoughts. • A good search engine optimization strategy is based on careful planning, a lot of work and good choices made on key issues. Everything will get analyzed at the end of each month, when the time comes to send out monthly reports to your customers. • These seo monthly reports are the mirror of your efforts. Number of Visits. Average Time on Site.

  8. Linking Analysis Link type is the main consideration when analyzing a link. This implies both the way the connection is shaped and the way in which it's connecting, both of which have any kind of effect in interface quality. To begin with, how about we analyze the distinctive ways a connection can be framed: Anchor Text Link -  Stay content is the obvious, interactive content of the connection.

  9. Naked URL - An exposed URL is the point at which the full way URL utilized as the grapple content. These are an extremely common approach to connect, in spite of the fact that not as intense as a stay content connection. Citation Link -  Reference joins are the consolidated adaptation of an exposed URL. Reference joins have a tendency to be all the more intense if your web address is the same as your image name Image Link - A picture interface is the point at which a picture is utilized as the connection as it were, tapping the picture takes you to another page. Short Link -  A short connection is a dense or alternate way URL that will divert you to a full URL.

  10. Search Engine Submission • Search engine submission is an effective tool of web promotion. It refers to the direct submission of a website to a search engine. • It is a form of internet marketing that helps a webmasters increase the rankings of a web pages or pages. • The search engine submission process is done through two methods primarily. • The first method is submitting one page at a time by using various webmaster tools such as Google Webmaster Central or Bing Webmaster Tools and by generating an up to date sitemap file along with a robots text file.

  11. The second one requires submission of the entire site by submitting the home page and home page only to as many search engines as possible which is a mass submission process. • This type of search engine submission requires that the webmaster submits the website’s home page and then the rest will occur automatically

  12. Content Development Webcontent development is the process of researching, writing, gathering, organizing, and editing information for publication on websites.

  13. Information Architecture Information architecture is a crucial part of achieving high organic search engine optimization rankings.

  14. If you get more detail visit us http://www.iperidigi.com/in/chennai/digital-marketing-company-in-chennai

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