How to Use Local Keywords to Rank Higher on Google

1. How to Use Local Keywords to Rank Higher on Google Today, a Google search has become a synonym for researching on the internet. So it has become increasingly relevant for a small business to rank among the top suggestions after a Google search. Primarily Google recommends a relevant result closest to your location but things get competitive with 3 or more search results. Now the best way to rank higher among your competitors is to have better customer reviews and whether you have described your business correctly. Using the right keywords can have a huge impact on the relevance of your business based on the search. Here are the best tips to keep in mind when researching for local keywords to rank higher on Google. 1. Find industry-specific keywords- Brainstorm through the broadest term in which you can describe your business. The best way is to place yourself in your customer's shoes and try to think what is the first word that comes to mind when thinking about your business. For example, if you are a bakery the words would be cake, bread, pastries, etc. 2. Pinpoint the services you offer - Find out what services your customers are looking for or what are the distinguishing features of your business. Let's continue the bakery example and show how. If you are a homemade bakery that emphasizes on freshness then a relevant keyword would be fresh cakes. 3. Use your location to your advantage - Adding your location to your keywords. Adding an accurate address increases the relevance of the business. Also, use local landmarks to describe your

2. business. For example, if you are a bakery near an old library, the keywords could be fresh cakes near Asoka Library. “Near me” is also an excellent keyword to add to advertise your business such as pest control near me or the best digital marketing service near me. 4. Use keyword modifier- The next step to finding the right local keywords is to develop modifiers that people will use in their searches. Modifiers include words that can be used to describe an event, a quality, a type of product, or other associable words. Examples include words like Weddings, Best, Lilies, and One-day delivery. These are some suggestions on how you can use local keywords to rank higher on Google Maps. Another idea is to use Google My Business optimisation. Claim your business and optimise your GMB listing with accurate business information. Encourage satisfied customers to leave positive reviews to boost your local credibility. Consider an on-page SEO with local keywords. Craft informative and engaging content that serves both users and search engines. If you are looking for affordable SEO agencies in Mumbai consider the services of Verve Media. They are a new upcoming powerhouse of digital marketing that aims to reinvent marketing for the meta-modern era. Visit their website to have a look at their achievements and get in touch with their team to boost your business to new levels.