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IMPORTANCE OF WEBSITE MAINTENANCE AND BROKEN LINK CHECKING

In today's digital landscape, a website serves as the face of any business or brand. It is not only a means of showcasing products or services, but it also plays a significant role in attracting and engaging visitors. However, even the most meticulously designed websites can suffer from one common problem: broken links.

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IMPORTANCE OF WEBSITE MAINTENANCE AND BROKEN LINK CHECKING

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  1. IMPORTANCE OF WEBSITE MAINTENANCE AND BROKEN LINK CHECKING So, if you're ready to take your website to the next level and optimize its performance, let's dive into the world of website maintenance and discover the secrets to keeping your online presence intact. www.aaravinfotech.com

  2. UNDERSTANDING BROKEN LINKS AND THEIR IMPACT:- In the vast realm of website maintenance, broken links are one of the most common and frustrating issues that website owners encounter. A broken link refers to a hyperlink that no longer works or leads to a dead end. When a visitor clicks on a broken link, instead of being directed to the intended destination, they are met with an error page, commonly known as a 404 error. Types of Broken Links: a. 404 Errors: Result from removed or improperly redirected pages. b. Redirect Errors: Arise from misconfigured or obsolete redirects, causing user frustration and confusion. www.aaravinfotech.com

  3. Search engines rely on web crawlers to navigate and index websites. When a web crawler encounters a broken link, it not only fails to reach the intended content but also interprets it as a sign of poor website maintenance. As a result, search engines may penalize your website by lowering its ranking in search results. This can significantly reduce your organic traffic and hinder your online visibility. • Furthermore, broken links create a negative user experience, leading to increased bounce rates and decreased user engagement. Visitors who encounter broken links are likely to leave your website in frustration, resulting in lost opportunities for conversions, sales, and potential customers. It's clear that neglecting broken links can have severe consequences for both user experience and SEO. www.aaravinfotech.com

  4. THE IMPORTANCE OF FIXING BROKEN LINKS:- • 1.Website Credibility: • Multiple broken links make your site seem outdated or neglected. • Visitors may perceive it as untrustworthy, harming your hard-earned credibility. • Potential customers may be lost, and your brand reputation could be tarnished. • 2.User Engagement: • Clicking on broken links leads to disappointment and frustration. • Negative experiences reduce user engagement and spike bounce rates. • Users are likely to abandon your site, seeking information or products elsewhere. www.aaravinfotech.com

  5. 3.Conversion Rates: • Broken links directly impact conversion rates. • Hinders user journeys for purchases or accessing vital information. • Eliminating broken links creates a clear path, improving conversion rates and boosting sales. • 4.Search Engine Rankings: • Google prioritizes user experience for search rankings. • Broken links signal poor site maintenance and outdated content. • Lower rankings reduce online visibility and organic traffic. www.aaravinfotech.com

  6. CHOOSING THE RIGHT BROKEN LINK CHECKER TOOL Key Considerations for Selecting a Broken Link Checker • Accuracy: Choose a tool that accurately detects all broken links on your website. • Ease of Use: Opt for a user-friendly tool that is easy to set up and navigate. • Reporting Capabilities: Look for a tool that provides comprehensive reports on broken links found. • Compatibility: Ensure the tool is compatible with your website platform or CMS. • Customization Options : Seek a tool that allows customization to fit your specific needs. • Speed and Scalability: Select a tool that can handle large websites efficiently. www.aaravinfotech.com

  7. TOP BROKEN LINK CHECKER TOOLS • Identifies broken links detected by Google • Provides detailed reports on website performance in search results 1. Search Console :- • FREE • Scans webpages for broken links, missing images, and redirects • Exportable reports in multiple formats • Free version available with limited features • Paid plans start at $24.99/month 2.Broken Link Check:- • Scans webpages for broken links and redirects • Customizable scanning options • FREE 3.W3C Link Checker:- • Free version available with limited features • Paid plans start at $9.99/month • Scans webpages for broken links • Customizable scanning settings • Detailed reports with broken link information 4.Dead Link Checker:-

  8. GET IN TOUCH SOON Email SkypeID sales@aaravinfotech.com aaravinfotech Website Contact Number www.aaravinfotech.com +91-7506506672

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