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Designing Games For Social Impact

It’s becoming increasingly clear that it’s not so easy to convince others of a different viewpoint or to generate empathy for a cause. Within our social media bubbles, beliefs are constantly reinforced and entrenched. So how can social impact games break down these barriers? How can they go beyond preaching to the choir? This session will look at techniques used in games and other media to further impact and persuade without preaching or browbeating. In addition, attendees will gain an understanding of how games can cause introspection and growth through moral dilemmas.

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Designing Games For Social Impact

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Presentation Transcript

  1. THIS IS A TEST

  2. PAY ATTENTION

  3. READY?

  4. ABOUT SANDE CHEN 15 YEAR VETERAN OF THE GAME INDUSTRY OVER 15 GAMES PUBLISHED • PC, MOBILE, CONSOLE RESEARCH FELLOWSHIP ON EDUCATIONAL GAMES • • •

  5. WHAT IS IMPACT? TO HAVE AN EFFECT, AN INFLUENCE, TO MAKE A DIFFERENCE

  6. G4C REPORT IMPACT WITH GAMES WHAT ARE YOUR GOALS? COMPELLING STORY? MORE AWARENESS? MORE ENGAGEMENT? A STRONGER MOVEMENT? SOCIETAL CHANGE?

  7. PERSUASION BY EXPERIENCE

  8. CHECKLIST WHAT ARE YOUR GOALS? WHO IS YOUR TARGET AUDIENCE? YOUR CORE SUPPORTERS/SYMPATHIZERS? YOUR “UNBELIEVERS”? STRANGERS?

  9. CHECKLIST WHAT ARE YOUR GOALS? WHOIS YOUR TARGET AUDIENCE? WHAT IS THE APPROPRIATE PLATFORM?

  10. PERSUASION BY EMOTION

  11. INTERESTING CHOICES

  12. EMOTIONAL CONNECTIONS IN GAMES •WITH NON-PLAYING CHARACTERS •WITH OWN AVATARS •WITH OTHER PLAYERS

  13. BEHAVIORAL ECONOMICS •EXAMPLES: •FITBIT, NUTRITION DATA •VISUAL CUES (FOOD TRAY) •DEFAULT OPTIONS

  14. CONCLUSIONS WHAT RESONATES WITH MY TARGET AUDIENCE? HOW DO I CONVEY MY MESSAGE?

  15. Q&A Sande Chen Twitter: @sandechen http://gamedesignaspect.blogspot.com

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