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Nicole Lazzaro - The Science of Fun: 3 Ways Games Make You Happier and Save the World

Change is hard. Advances in game design and neuroscience can make it easy. Millennium of evolution gives us an amazing system for acquiring behavior good and bad. The rush of positive emotions such as dopamine (reward), endorphin (euphoria), and oxytocin (trust) do daily battle with bad boys such as cortisol (stress). The activities we engage in for these daily battles tune our behavior. The challenge is that the cognitive rational self that sets our goals is not the same brain system that deals out the chemicals that make us feel good. Serious game designers ignore this battle at their peril. Specially designed games can hack your brain to turn vicious cycles into virtus ones to help you lose weight, get smarter, and even fight climate change. Come and explore this playful splash into 3 specific ways the fun of games can rewire your brain to be happier, healthier, and primed to work together to save the planet.

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Nicole Lazzaro - The Science of Fun: 3 Ways Games Make You Happier and Save the World

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  1. www.xeodesign.com © 2014 XEODesign, Inc. 1 @NicoleLazzaro nlazzaro@xeodesign.com Science of Fun 4 Ways Games Make You Happier XEODesign®

  2. www.xeodesign.com © 2014 XEODesign, Inc. 2 22 Years 4 Keys to Fun 10 Years 100,000 Downloads 16,000 Trees Tilt World iOS 1 Billion Players Served XEODesign® XEODesign®

  3. www.xeodesign.com © 2014 XEODesign, Inc. 3 Write Down Your dream Everyone Has a Dream (write it down) XEODesign®

  4. www.xeodesign.com © 2014 XEODesign, Inc. 4 SURVIVAL THREATENED CORTISOL SEEK WORLD CANNOT MEET NEEDS LOOK FOR NEW WAYS Everyone Has Been Disappointed XEODesign®

  5. www.xeodesign.com © 2014 XEODesign, Inc. 5 Feels Good   My Goal   Feels Bad Happiness Problem #1: Sometimes Good Feels Bad XEODesign®

  6. www.xeodesign.com © 2014 XEODesign, Inc. 6 Happiness Problem #2: Emotions are Fleeting XEODesign®

  7. www.xeodesign.com © 2014 XEODesign, Inc. Cortex Thoughts 7 Limbic Feelings Happiness Problem #3 Not on Speaking Terms XEODesign®

  8. www.xeodesign.com © 2014 XEODesign, Inc. 8 Can We Game the Brain? XEODesign®

  9. www.xeodesign.com © 2014 XEODesign, Inc. 9 Dopamine Oxytocin Serotonin Endorphin Dr. Loretta Graziano Breuning Dr. Paul Zak Crazy Idea: Design Small Games - Daily Dose XEODesign®

  10. www.xeodesign.com © 2014 XEODesign, Inc. 10 Simple Games towards Dream Simple Science Games: 1. Goals 2. Connect 3. Recognize XEODesign®

  11. www.xeodesign.com © 2014 XEODesign, Inc. 11 Games are fun in 4 ways Hard Fun Challenge: Goals Obstacles Strategies Easy Fun Novelty: Exploration Creativity Role Play People Fun Friendship: Cooperation Competition Serious Fun Meaning: Real World Change Each has unique Emotions Free whitepapers at 4K2F.com The 4 Keys to Fun XEODesign®

  12. www.xeodesign.com © 2014 XEODesign, Inc. 12 ANTICIPATE RARE DOPAMINE REWARD TRAIN DAILY CELEBRATIONS I DID IT! \o/ fear 1. Celebrate Small Goals XEODesign®

  13. www.xeodesign.com © 2014 XEODesign, Inc. 13 Draw a Line to Hard & Serious Fun 1. Celebrate Small Goals XEODesign®

  14. www.xeodesign.com © 2014 XEODesign, Inc. 14 Amplify the Reward: Asana Celebrations Game XEODesign®

  15. www.xeodesign.com © 2014 XEODesign, Inc. 15 Write 1 Step to your dream On back of game card 1. Celebrate Small Goals XEODesign®

  16. www.xeodesign.com © 2014 XEODesign, Inc. 16 FREE HUGS Experiment XEODesign®

  17. www.xeodesign.com © 2014 XEODesign, Inc. 17 REDUCE FEAR AMPLIFY IN/OUT TOUCH SOCIAL BONDS OXYTOCIN TRUST HUG SING DANCE TOGETHER CONNECTION 2. Connect Trust Reciprocate XEODesign®

  18. www.xeodesign.com © 2014 XEODesign, Inc. 18 Draw a Line to People Fun 2. Connect Trust Reciprocate XEODesign®

  19. www.xeodesign.com © 2014 XEODesign, Inc. 19 Candy Crush Saga Connection Game XEODesign®

  20. www.xeodesign.com © 2014 XEODesign, Inc. 20 Couple ThumbKiss Game XEODesign®

  21. www.xeodesign.com © 2014 XEODesign, Inc. 21 Write Friend’s Name On the back 2. Connect Trust Reciprocate XEODesign®

  22. www.xeodesign.com © 2014 XEODesign, Inc. 22 SOCIAL DOMINANCE MOOD FOOD! SEROTONIN REOCOGNITION EXPRESS PRIDE RECIPROCATE 3. Respect from Those You Admire XEODesign®

  23. www.xeodesign.com © 2014 XEODesign, Inc. 23 Draw a Line to People & Serious Fun 3. Respect from Those You Admire XEODesign®

  24. www.xeodesign.com © 2014 XEODesign, Inc. 24 Tinder Recognition Game XEODesign®

  25. www.xeodesign.com © 2014 XEODesign, Inc. 25 How Share Accomplishments? 3. Respect from Those You Admire XEODesign®

  26. www.xeodesign.com © 2014 XEODesign, Inc. 26 MASKS PAIN ENDORPHIN EUPHORIA LAUGH CRY EXERCISE 4. Euphoria From Exertion XEODesign®

  27. www.xeodesign.com © 2014 XEODesign, Inc. 27 Draw a Line to Hard & Serious Fun 4. Euphoria From Exertion XEODesign®

  28. www.xeodesign.com © 2014 XEODesign, Inc. 28 Remember you can be a game changer too. For yourself, your friends, and your planet. 5. World Changing “Likes” on Goals Mean More XEODesign®

  29. www.xeodesign.com © 2014 XEODesign, Inc. 29 Games & DOSE to make us happier Goals Reward Prizes! Connect Trust Respect From Those Admire Euphoria From Exertion Tweet your dream @NicoleLazzaro #CCSF14 nlazzaro@xeodesign.com #CCSF14 Contact XEO to Increase Your Fun XEODesign®

  30. www.xeodesign.com © 2014 XEODesign, Inc. 30 Game Your Brain to Achieve Your Dream and You Win! Contact XEODesign nlazzaro@xeodesign.com XEODesign Consulting Unlock Human Potential with Play XEODesign®

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