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Pascal Nataf, CEO, Affordance Studio Kim Berthiaume, Creative Director, Affordance Studio This presentation was given at the 2016 Serious Play Conference, hosted by the UNC Kenan-Flagler Business School. Making a game for a museum is both challenging and invigorating. In 2015, the Montreal Science Centre decided to create a video game to enhance its upcoming exposition on the human body. This talk will present the case study of Morbus Delirium, a transmedia experience in which the users must cure an infectious disease.
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& Transmedia Experience
1- Project description 2- “4” challenges encountered & solutions 3- Take away 4- Other interactive museum experiences from around the world
1- Missing Storytelling 2- No scaffolding information 3- No take away 4- No follow-up/personal profile
Keep track of user’s data Take away – Building Experiences Incentive to go visit the Montreal Science Center Accessible for everyone
For each expert, their knowledge and experience is the most important.
, making a , pathogens, , Genomics transhumanism, PUBLIC HEALTH actions, contagion, difference between , History of and on Pandemics, biohacking, etc.
• Empowering non-game designer with game design thinking • Maintaining one vision • Selecting key elements / key concepts • Scaffolding • Choose appropriate game mechanics & dynamics
Clear vision of the game for everyone 3 core scientific concepts
We often forget the most important person in the development of a game : the user
Aesthetics preferences Understanding of scientific concepts Filtering concepts Collaborative Design
Bridging a digital game and a physical exhibit to create an integrated experience for everyone
Time for an exhibit: 40-55 minutes Time spent in one place: 40-90 seconds
iBeacon Accessible for all devices
Social & Sharable experiences Holograms
Partnership with the Marketing Department Collaborative Strategies Creating a “hype” around the project
1- Museums must change 2- Better storytelling, intelligent integration of technology 3- Follow-up 4- Integrated solutions
1- Bring together all stakeholders to understand the core vision of the project 2- Users are at the core of the project 3- Accessible and elegant technology solutions (non-invasive, user friendly) 4- Sharable user experience built in emotions & fun 5- Well-thought out marketing strategy from the onset