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13 Social Media Myths

All myth, legend, folklore and even old-wives tales have some semblance of truth in them. Over time, the truth has become watered-down and people have added or subtracted details to make the story more interesting. And in the end, it is the enhanced version with which we are left. Social media is no different. If only marketing was a simple as talking to the Universe. Alas, marketing takes work and social media marketing takes a lot of work. It is more than setting up a blog, updating your Facebook status and tweeting your organization's latest news. Doing these few activities is only the beginning to truly delving into social marketing. These myths and truths will help you and your organizations "get it." Remember, the your marketing goal, develop relationships with your customers as a way to solidify brand loyalty.

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13 Social Media Myths

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  1. 13 Social Media Myths SHANNON MOUTON GRAY COMMUNICATIONS & MARKETING PROFESSIONAL

  2. @SHANNONRENEE 2

  3. @SHANNONRENEE 3

  4. Remember the three P’s: Plan Plan for success Prepare Prepare for the unexpected Produce Produce your best work @SHANNONRENEE 4

  5. MYTH 1 SOCIAL MEDIA IS FREE 5 @SHANNONRENEE

  6. Truth: There’s no such thing as a free lunch Account for direct costs, computers, devices and Internet connections free Manage your time, it’s your most valuable and ever- fleeting indirect cost 6 @SHANNONRENEE

  7. MYTH 2 SOCIAL MEDIA IS MY MARKETING SILVER BULLET 7 @SHANNONRENEE

  8. Truth: Social media is not not the end all, be all Remember, social media is as good as the people who use it Use social media because it works for you, not because it’s the shiny object 8 @SHANNONRENEE

  9. MYTH 3 I NEED TO BE ON EVERY SOCIAL MEDIA PLATFORM 9 @SHANNONRENEE

  10. Truth: Different strokes for different folks Go to the social media sites where your audience is active Focus your social media efforts on a few key sites 10 @SHANNONRENEE

  11. Manage your online presence, don’t let it manage you. Patience Patience and persistence persistence are keys to getting heard above the noise. @SHANNONRENEE 11

  12. MYTH 4 GET ON THE BIG SITES AND MY WORK IS DONE 12 @SHANNONRENEE

  13. Truth: Be a big fish in a small pond Research the best online communities for your brand Target resources to a few niche sites and stand out in the crowd 13 @SHANNONRENEE

  14. MYTH 5 IF I BUILD IT, THEY WILL COME 14 @SHANNONRENEE

  15. Truth: Hiding in plain sight is not not a best practice Don’t be a social media wallflower or lurker, engage and share share engage Build a community for your brand and products 15 @SHANNONRENEE

  16. MYTH 6 SOCIAL MEDIA IS A NECESSITY 16 @SHANNONRENEE

  17. Truth: Air, food and water are the only true necessities Provide value and produce quality products first and foremost Focus on the imperative to live up to your brand promise 17 @SHANNONRENEE

  18. MYTH 7 EVERYONE IS ON SOCIAL MEDIA 18 @SHANNONRENEE

  19. Everyone is not media, including many of your customers and clients. Don’t forget about reaching them. not on social @SHANNONRENEE 19

  20. MYTH 8 ANYONE CAN DO SOCIAL MEDIA 20 @SHANNONRENEE

  21. Truth: The proof is in the pudding Check references and ask digital professionals for their portfolios Run away (fast) from self proclaimed proclaimed gurus, mavens, sensei and masters self- - 21 @SHANNONRENEE

  22. MYTH 9 SOCIAL MEDIA RESULTS CAN’T BE MEASURED 22 @SHANNONRENEE

  23. Truth: If you can’t measure it, it is not not worth doing Set social media benchmarks, milestones and goals Explore third party tools and apps to assist with analytics 23 @SHANNONRENEE

  24. MYTH 10 I’M SUCCESSFUL IF I HAVE THOUSANDS OF FOLLOWERS 24 @SHANNONRENEE

  25. Truth: Quality versus quantity Be a leader and sought after subject matter expert in your communities Focus on quality engage- ments, products and services 25 @SHANNONRENEE

  26. MYTH 11 SOCIAL MEDIA IS A SEPARATE STRATEGY 26 @SHANNONRENEE

  27. Truth: Separate is not equal Social media does not exist in a vacuum not Use it to complement media relations, gorilla marketing and community outreach 27 @SHANNONRENEE

  28. MYTH 12 DO NOT GET PERSONAL 28 @SHANNONRENEE

  29. Truth: To thine own self be true Show some personality, be funny and enjoy your time online People do business with people they feel and trust feel they know 29 @SHANNONRENEE

  30. MYTH 13 ALL I HAVE TO DO IS PITCH MY PRODUCT EVERYDAY 30 @SHANNONRENEE

  31. Truth: Relationships first, sales second Post content that educates, empowers and entertains Master the skill of active listening to give your communities what they want 31 @SHANNONRENEE

  32. The organizations that get the key concept of listening. get social media, understand • What are your customers saying about your brand and products? • Where are your customers saying things, which sites, platforms and technologies are they using? • What are your customers saying to each other about your services? • How does what they are saying about your brand compare to what they are saying about your competitors' brands? • Is your organization a good listener? • Does it have processes in place to hear and respond to your customers? @SHANNONRENEE 32

  33. Shannon Mouton Gray Shannon Mouton Gray shannonrmgray@gmail.com shannonrmgray@gmail.com @ShannonRenee @ShannonRenee Linkedin.com/in/shannonmoutongray Linkedin.com/in/shannonmoutongray Facebook.com/shannonrmouton Facebook.com/shannonrmouton

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