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Social Media

Advertising and Marketing. COM 459. Jessica Jacobik , Claire Cocker , Stacy Lieser , Lorin Reid and Will Runk. Social Media. LOOKBOOK.nu. Founded in 2008

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Social Media

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  1. Advertising and Marketing COM 459 Jessica Jacobik, Claire Cocker, Stacy Lieser, Lorin Reid and Will Runk Social Media

  2. LOOKBOOK.nu Founded in 2008 LOOKBOOK.nu is “a user-generated & community-curated gallery showcasing do-it-yourself fashion photography from everyday people, everywhere.”

  3. Audience Statistics 80% of users are Female Ages: 66% between 18 and 34, 33% between 12 and 17 yrs old. Connected: 50% of members run their own blog or personal site Engaged: Avg. 8 pages per visit and 7:57 avg. time on site

  4. Advertisers Featured Frequently H&M, Gap, DKNY, Forever 21, Nixon, American Apparel, Samsung, Nissan, Armani Exchange and JC Penney.

  5. Charge for Advertisement LOOKBOOK.nu uses the CPM method of payment. They charge $3-5 CPM depending on location and size of ad. ($800/wk for a “Button”)

  6. LinkedIn • Professional Social Media Network Site • Reconnect with Colleagues and Classmates • Advance your Career and Education • Industry experts willing to share advice and collaborate

  7. What are LinkedIn Ads? • LinkedIn Ads is a self-service advertising solution that allows you to create and place ads on prominent pages on the LinkedIn.com website. People click on your ads and visit your website. You specify which LinkedIn members view your ads by selecting a target audience.

  8. LinkedIn Ad • Headline (up to 25 characters of text) • Description (up to 75 characters of text) • From: (your name or any company) • Image: (50x50 pixel image) • URL (website people visit once they click on your ad) • One-time $5 activation fee • Pay Per Click (CPC) or per 1,000 impressions (CPM) • You are able to setup and track a daily or monthly budget

  9. LinkedIn Target Audience • Job title • Job function • Industry • Geography • Age • Gender • Company name • Company size • LinkedIn group.

  10. Business and Consumer Relationship • Companies and Consumers have two way communication.   • Companies benefit from the feedback they get • Consumers benefit because they can express their thoughts and get information • Consumers are more comfortable in the more informal setting of a Social Network • "human interaction" compared to automated service

  11. Advertising and Marketing • Companies can market their products and events using the features of the Social Network • Facebook • Status Updates • Event Pages • Fan Pages • Suggest Friends • Upload Pictures and Video • Tags • Links to other web sites and networks • Advertising • Ads featured on FB are tailored to one's interests

  12. An ever growing MicroBlog, all based on the simple question: What’s happening? 140 characters Is the maximum length of a single tweet. Twitter users are sending 55 million tweets per day. Twitter’s search engine gets 600 Million queries every day. What does this mean for advertisers?

  13. “We need to stop interrupting what people are interested in & CRAIG DAVIS CHIEF CREATIVE OFFICER, WORLDWIDE WORLDS 4TH LARGEST AD AGENCY be what people are interested in.” • CONNECT WITH AUDIENCE • EDUCATE ABOUT PRODUCTS AND SERVICES • ALLOW CONSUMERS TO INTERACT “THE DOS EQUIS MAN” “THE ALAMO DRAFT HOUSE”

  14. Extending a companies reach. Announcing sales and deals. Updates to events, blogs and forums. Building consensus with consumers. Personal branding and more.

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