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Social Media

Social Media. Pick the Right Medium. Twitter Updates/Information News Facebook Photos/Long-form Descriptions Storytelling YouTube Video Storytelling/Information Blogs Personal Connections. Twitter. Best for news/updates 140 character limit Suggested usernames:

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Social Media

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  1. Social Media

  2. Pick the Right Medium • Twitter • Updates/Information • News • Facebook • Photos/Long-form Descriptions • Storytelling • YouTube • Video Storytelling/Information • Blogs • Personal Connections

  3. Twitter • Best for news/updates • 140 character limit • Suggested usernames: • Full School Name for Account • Thomas Jefferson Elementary School, John Sevier Middle School, Cora Cox Academy, Dobyns-Bennett High School

  4. Twitter • Suggested username: • Twitter Handle (15 character max) • @kptschools, @KCS_SchoolFirstName (@KCS_Washington, @KCS_DBHS, @KCS_CoraCOX, @AndyTrueKCS • Target Demographic - Younger

  5. Twitter Twitter for personal professional learning Follow significant education voices Search by hashtag Join the discussion!

  6. Facebook • Best for Storytelling/Photos • Photo Galleries • Event Marketing & Summaries • General Demographic – Older

  7. Facebook • Suggested School Username: • Full name for school account • No need to worry about “KCS” to the name w/ FB, as you can add the location to the account

  8. YouTube Video Storytelling Personal Connection Materials with longer shelf life

  9. YouTube • Suggested Name: • Main Title – Play on words w/ school name and mascot: The Roosevelt Bears’ Den • Subtitle – Full School Name

  10. Blogs Personal Connections Longer, on-topic communication

  11. Current KCS Demographics • Facebook Fans – 3,733 (majority adult population – parents/community/staff) • Twitter Followers – 1,465 (majority student population) • Pinterest Followers – 112 • YouTube Channel Subscribers – 51 w/ 9,917 video views • We Are KCS Blog Followers– 35

  12. The Biggest Takeaways… • Have a Champion/Owner • Responsible • Trusted • “In-the-Loop” • Marketing • Help each other cross-promote • Use District Communications Dept. • Updates… Early and often!

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