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Mastering Social Media for FIRST Teams: Strategies and Insights by Laura Lee

Join Laura Lee, a dedicated SWAT 771 Co-Captain and social media strategist, as she explores the vital role of social media for FIRST teams. Discover how platforms like Facebook, Twitter, and YouTube can elevate your team's visibility, foster connections, and attract sponsors. Laura emphasizes the importance of engaging content, consistent branding, and data analysis to enhance your online presence. Learn tips for optimizing your strategy, being accountable, and maintaining relevance in the fast-paced digital world. Don't miss these essential insights!

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Mastering Social Media for FIRST Teams: Strategies and Insights by Laura Lee

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Presentation Transcript

  1. Social Media Presented by Laura Lee

  2. Who am I? • Laura Lee • SWAT 771 member since 2008 • Co-Captain since 2012 • Over the past 5 years… • Co-Captain, design lead, robot builder, driver, scouting lead, human player, webmaster, tweeter, Facebook-er, bumper girl, battery girl • Blink? No!

  3. What is Social Media • Places for people to connect • Facebook, YouTube, Twitter, FourSquare, LinkedIn, Google+, Pinterest • Revolutionizing the world • Why is it important to FIRST? • Getting your name out there • Saying no to social media is like turning down free robot parts

  4. 4 “B” • Be Found • Be Relevant • Be Accountable • Be Engaging

  5. Be Found • Search Engine Optimization • SEO • Have a strong social media presence • Domination of the first page • Keywords are key

  6. Not world domination… search domination

  7. Be relevant • Your audience • Parents • Potential sponsors • Other FIRSTers • Potential FIRSTers • Mentors • Youth • Facebook • Twitter • Youtube • Audience will not come to you. You must go to your audience

  8. Be Relevant • Keep up to date • Forgetting to update = audience forgetting you • Social media never takes a break • For websites, use a platform that is easy to update • If it takes more than 5 minutes to publish your content, it’s no longer news, it’s history

  9. Be Accountable • There are a lot of ways to track your stats • Use built in analytics tools • Use outside analytics tools • These tools do the work for you

  10. Be Accountable Wordpress analytics Twitter analytics

  11. Be Accountable • Facebook “Magic Button”

  12. Be Accountable • These numbers that you gather can be used for: • Chairman’s • Getting sponsors • Seeing your impact • Improving your content and engagement • Remember: everything on the internet is permanent • Make sure your team has a strategy of how you are going to use social media

  13. Be Engaging • Friendliness  • Be positive • Keep up interaction • Think of everything you do as a dialogue

  14. Be engaging • Find your team “image” and go with it • Tone and style • Be consistent -> improves your branding and SEO • Username • Profile picture

  15. Useful Tools • Tweetreach.com • Tracks your twitter stats • Hootsuite • Manages all your social media accounts in one place • Bitly.com • Tracks your links

  16. Notes • People are interested in why you do something, not what or how you do it • Everything you do on social media will have an impact • Positive or negative

  17. SWAT • Twitter • @frc771 • Youtube.com/frc771 • Facebook.com/frc771 • www.swat771.com • Questions: Laura: llee@smls.on.ca

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