Boost Conversions with Smarter Personalization_ How Shopify AI Recommendations Transform the Buyer Journey

1. Boost Conversions with Smarter Personalization: How Shopify AI Recommendations Transform the Buyer Journey Personalization in ecommerce? Oh, it’s not just a buzzword anymore—it’s basically the wizard behind the curtain. If you’re running a Shopify store and not using AI to jazz up the shopping experience, you’re basically hosting a party and forgetting the snacks. Nobody wants that. Here’s how these AI-fueled tricks work their magic and get folks to not just window-shop, but actually pull the trigger. 1. AI Product Recommendations: Your Store’s Psychic Sidekick You know when you walk into a store and the clerk just “gets” what you’re looking for? That’s what AI product recommendations Shopify does for your Shopify store, but without the awkward small talk. Apps like Wiser are like matchmakers for products and people. They check out what your shoppers are peeping at, what they’ve bought before, and what catches their eye. Then—voilà!—they serve up personalized recommendations like “You Might Also Like…” It’s like Netflix, but for shopping. Less scrolling, more buying. And yeah, this stuff actually works—Shopify’s own stats say it can jack up conversions by up to 30%. Not bad for a robot, right? 2. Cart Page Recommendations: The Art of the Gentle Nudge Picture this: Someone’s about to buy some sick sneakers, and suddenly—bam!—the cart whispers, “Hey, wanna throw in some socks or a fancy cleaning kit?” It’s not pushy. It’s just… helpful. Wiser’s cart page recommendations Shopify read the room and pop up with the perfect add-on, right before checkout. It feels less like a sales pitch and more like a friend saying, “You sure you got everything?” Shoppers end up spending more, and everyone’s happy. 3. Frequently Bought Together: The Dynamic Duo Let’s be real, Amazon made “frequently bought together Shopify” iconic. Now, Shopify stores are in the game. AI scopes out what people tend to buy together—maybe a phone with a case and a charger—and bundles them up. It’s the ultimate convenience move, and people can’t resist. You don’t have to manually pair stuff; the app just figures it out and gets those bundles in front of customers. Easy upsell, no sweat. 4. Post-Purchase Offers: The Encore Here’s where most shops totally drop the mic—right after checkout. But Shopify post-purchase offers? That’s your encore! Someone just bought a camera? Hit them with an

2. offer for a memory card or a snazzy camera strap before they even see the thank-you page. Their wallet’s already open, so odds are good they’ll grab one more thing. Wiser automates this, so you’re literally making money while you’re doing… Well, nothing. 5. Behavior-Based Recommendations: The Chameleon Every shopper’s got their own vibe. Some are eco-warriors, some are tech geeks, some just want whatever’s on sale. Shopify behavior-based recommendations actually watch what each person is doing and change up the recommendations on the fly. It’s the opposite of “one size fits all”—it’s like your store is reading their mind. People stick around longer, and they buy more. Win. 6. Wiser: The Mastermind Wiser ties all these tricks together, orchestrating the whole show behind the scenes. It crunches the data, tracks every move, and keeps your store feeling fresh, personal, and—dare I say—kind of magical. So, if you’re not using these strategies, you’re basically the shopkeeper who leaves the cash register open and walks away. Don’t do that. Make your store the one people can’t resist coming back to.