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How To Start Own Brand | Business Development Strategy

Brand development is the process of creating and strengthening your professional services brand.<br>Developing a stronger brand is most important task.<br>Brand strength = Your reputation X Your visibility<br>Strategies to be followed for the Brand Development<br>1. Consider your overall business strategy<br>A strong, well differentiated brand will make growing your firm much easier.<br>Be clear about your goals.Your brand will help you to achieve that.<br>2. Identify your target clients<br>Firms with high growth and profit are focused on having clearly defined target clients. The narrower<br>the focus, the faster the growth.<br>3. Develop your name, logo and tagline<br>A new firm name, a new logo and tagline may support your brand positioning.<br>Remember, your name, logo and tagline are not your brand.<br>They are ways to communicate your brand. <br>4. Develop your content marketing strategy<br>Content marketing increases both visibility and reputation of brand.<br>It is the perfect way to make brand relevant to target audiences.<br>5. Develop your website<br>Website is most important brand development tool.<br>Here all your audiences turn to learn what you do and how you do it.

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How To Start Own Brand | Business Development Strategy

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  1. STRATEGY FOR BRAND DEVELOPMENT https://www.youtube.com/watch?v=IeFY0eNa0CE&t=2s

  2. Brand Development • Brand development is the process of creating and strengthening your professional services brand https://www.youtube.com/watch?v=IeFY0eNa0CE&t=2s

  3. Developing a stronger brand is most important task Brand strength = Your reputation X Your visibility https://www.youtube.com/watch?v=IeFY0eNa0CE&t=2s

  4. Strategies to be followed for the “Brand Development”… https://www.youtube.com/watch?v=IeFY0eNa0CE&t=2s

  5. Consider your overall business strategy • A strong, well differentiated brand will make growing your firm much easier • Be clear about your goals • Your brand will help you to achieve that https://www.youtube.com/watch?v=IeFY0eNa0CE&t=2s

  6. Identify your target clients • Firms with high growth and profit are focused on having clearly defined target clients • The narrower the focus, the faster the growth https://www.youtube.com/watch?v=IeFY0eNa0CE&t=2s

  7. Develop your name, logo and tagline • A new firm name, a new logo and tagline may support your brand positioning • Your name, logo and tagline are not your brand • They are ways to communicate your brand https://www.youtube.com/watch?v=IeFY0eNa0CE&t=2s

  8. Develop your content marketing strategy • Content marketing increases both visibility and reputation of brand • It is the perfect way to make brand relevant to target audiences https://www.youtube.com/watch?v=IeFY0eNa0CE&t=2s

  9. Develop your website • Website is the most important brand development tool • Here all audiences turn to learn what you do and how you do it https://www.youtube.com/watch?v=IeFY0eNa0CE&t=2s

  10.  Professional services websites are of two types: • Branding site • High Performance Websites https://www.youtube.com/watch?v=IeFY0eNa0CE&t=2s

  11. Thank You!!! https://www.youtube.com/watch?v=IeFY0eNa0CE&t=2s

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