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Search Engine Optimization

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Search Engine Optimization

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Presentation Transcript

  1. What is SEO? • Search Engine Optimization(SEO) • The efforts revolving around trying to get a site/page to show up(rank) or increase rank within a Search Engine Results page.

  2. Types of Search Engine Success Factor • On-page-SEO • On-the-page search ranking factors are those that are almost entirely within the publisher’s own control. • Off-page-SEO • Off-the-page ranking factors are those that publishers do not directly control. Search engines use these because they learned early on that relying on publisher-controlled signals alone didn’t always yield the best results.

  3. How It Work:

  4. SEO Techniques • Black Hat SEO: • Duplicate Content • Keyword Stuffing • Blog Comment Spam • Link Farming • Re-directing to Another Site or Place • Cloaking Text &/or Links

  5. White Hat SEO: • Relevant Content • Well-labeled Image • Relevant Links and References • Unique and Relevant Page Title • Standards-Compliant HTML • Complete Sentences With Good Spelling & Grammar

  6. SEO Tools:

  7. Benefits Of SEO: • The Results are Low Cost (In Comparison to Ad words and PPC) ... • Definite Increase in Traffic.... • Higher Brand Credibility, People Trust Google.... • Better ROI (Return on Investment) Than Normal Ads.... • Your Competitors Are Doing It.... • Take Your Business to the Next Level.... • 250 Million Websites on the Web, SEO Makes You Stand Out.

  8. Address: B/305, Gopal Palace, Shivranjani-Nehrunagar Road, Ahmedabad-380015 • Email Id: spectout.vaibhav@gmail.com • Contact No.: 7600825604 • Website: https://www.spectrumoutsourcing.net/

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