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Pink Goldfish - Seven Ways to Embrace Weirdness & Amplify Weakness to Stand Out in Business

True differentiation in business is rare. We live in an age of equivalency. Businesses need to find ways to stand out. This SlideShare shows the seven ways to leverage what makes you unique and wonder-full in business. <br><br>Stan Phelps <br>Keynotes & Workshops That Drive Loyalty and Sales <br>http://stanphelpsspeaks.com

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Pink Goldfish - Seven Ways to Embrace Weirdness & Amplify Weakness to Stand Out in Business

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  1. PINK GOLDFISH SEVEN WAYS TO EMBRACE WEIRDNESS & AMPLIFY WEAKNESS TO STAND OUT AND BE F.L.A.W.S.O.M IN BUSINESS STAN PHELPS PURPLEGOLDFISH.COM

  2. Do you remember your first pet?

  3. Mine was a goldfish. I was six-years old

  4. His name was Oscar

  5. #FTW I won him at a carnival

  6. I thought all goldfish were small

  7. It turns out the AVERAGE GOLDFISH is 3 INCHES

  8. The world record holder is nearly 20 inches

  9. How is that possible?

  10. To put that in perspective, that would be like bumping into someone who is three stories tall

  11. 5 It turns out their Growth is Affected by Five Factors

  12. It turns out their Growth is Affected by Five Factors …and those same five things apply to the growth of your business 5

  13. 1 THE SIZE OF THE BOWL The bigger the bowl, the more the goldfish can grow

  14. 1 THE SIZE OF THE BOWL In business that’s the market. The bigger the market, the more the business can grow = MARKET

  15. 2 # OF OTHER GOLDFISH The more goldfish, the harder it is to grow

  16. 2 # OF OTHER GOLDFISH = COMPETITION In business, the other goldfish are your competition. The more competitors, the harder it is to grow

  17. 3 QUALITY OF THE WATER The more nutrients and/or less cloudiness in the water, the easier it is to grow

  18. 3 QUALITY OF THE WATER = ECONOMY In business it’s the economy. The easier it is to get capital and/ or better consumer confidence, the easier it is to grow

  19. 4 FIRST 120 DAYS The better the growth of a goldfish in its first four months of life, the more it will grow

  20. 4 FIRST 120 DAYS The better the growth of a business in its first four months of life, the better chance it will grow = START-UP

  21. 5 GENETIC MAKEUP The better the genes of a goldfish and how it is separated from the rest, the more it will grow

  22. 5 GENETIC MAKEUP = DIFFERENTIATION The more differentiated the business is and how it stands out in a sea of sameness, the more it can grow

  23. In business, what do you have control over? 1. MARKET 2. COMPETITION 3. ECONOMY 4. START-UP 5. DIFFERENTIATION

  24. 1. MARKET 2. COMPETITION 3. ECONOMY 4. START-UP 5. DIFFERENTIATION 5. DIFFERENTIATION 1. MARKET 2. COMPETITION 3. ECONOMY 4. START-UP Assuming you’ve been in business for more than four months, the only thing you have control over is how you differentiate yourself

  25. DIFFERENTIATION IS KEY “The number of companies who are truly able to achieve competitive separation is depressingly small.” -Youngme Moon, Different

  26. There are two keys to differentiation

  27. TWO KEYS 1. EMBRACE WEIRDNESS

  28. TWO KEYS 1. EMBRACE WEIRDNESS 2. AMPLIFY WEAKNESS

  29. THE PROBLEM Everything we’ve learned about weakness is wrong

  30. What makes us weak in business… can also make us strong

  31. And what makes us weird…

  32. And what makes us weird… is also what makes us wonderful

  33. YOU NEED TO STAND OUT "To succeed in a spectacular fashion you have to be spectacularly unusual.” -Mike Burry

  34. STAND OUT “Fitting in is a short term strategy. Standing out pays off in the long run.” -Seth Godin

  35. TYPES OF PINK GOLDFISH SEVEN WAYS TO EMBRACE WEIRDNESS AND AMPLIFY WEAKNESS F LAUNTING L OPSIDING A VOIDING W EAKENING S EPARATING O PPOSITIONING M ICRO-WEIRDING

  36. F.L.A.W.S.O.M FLAUNTING “Don’t try to put in what was left out, try to draw out what was left in.” - Marcus Buckingham 1

  37. FLAUNT (verb) to parade without shame

  38. FLAUNTING CASE STUDY: RETAIL Julian Cromer founded Cromer’s in 1935 at the State Farmers Market. When part of the market was put under sheds, Cromer decided he would switch to selling only peanuts, to the dismay of his wife

  39. CASE STUDY: CROMER’S PEANUTS A nearby vendor also sold peanuts and at one point attempted to stunt Cromer’s business with some negative advertising. He would call out all day long, “Don’t buy Cromer’s peanuts; they’re no good. Mine are the best”

  40. CASE STUDY: CROMER’S PEANUTS Cromer ended up embracing the competitor’s pitch as a slogan. He took a piece of cardboard, wrote “worst in town” and put it in the bin of peanuts. The phrase stuck and Cromer’s eventually grew to become a thriving business.

  41. UNDERSTANDING THE FLAUNTING MATRIX WEIRD | WEAK FLAUNT “LESS” “MORE” FLAUNTING NORMAL | STRONG

  42. UNDERSTANDING THE FLAUNTING MATRIX WEIRD | WEAK FLAUNT “LESS” “MORE” FLAUNTING THE Y AXIS MEASURES THE AMOUNT OF WEIRDNESS AND WEAKNESS NORMAL | STRONG

  43. UNDERSTANDING THE FLAUNTING MATRIX WEIRD | WEAK FLAUNT “LESS” “MORE” FLAUNTING THE X AXIS MEASURES YOUR FLAUNTING. YOU CAN FLAUNT THAT YOU DO “LESS” OR YOU CAN FLAUNT THAT YOU DO “MORE” NORMAL | STRONG

  44. UNDERSTANDING THE FLAUNTING MATRIX WEIRD | WEAK F L A U N T I N G FLAUNT “LESS” “MORE” FLAUNTING THE GOAL IS TO BE IN THE PINK ZONE. FLAUNT THAT YOU DO “LESS” OF WHAT’S NORMAL OR FLAUNTING THAT YOU DO “MORE” OF WHAT MAKES YOU WEIRD OR WEAK NORMAL | STRONG

  45. UNDERSTANDING THE FOUR QUADRANTS WEIRD | WEAK 1 2 FLAUNT “LESS” “MORE” FLAUNTING 4 3 NORMAL | STRONG

  46. CONFORM UNDERSTANDING THE QUADRANTS WEIRD | WEAK FLAUNT “LESS” “MORE” FLAUNTING EVERY COW IS UNIQUE, THEIR SPOTS ARE LIKE FINGERPRINTS. THEY ARE BLISSFULLY UNAWARE AND WALK THE ESTABLISHED COW PATH NORMAL | STRONG

  47. UNDERSTANDING THE QUADRANTS WEIRD | WEAK STRUT CONFORM FLAUNT “LESS” “MORE” FLAUNTING PEACOCKS AND THEIR FEATHERS ARE ALSO UNIQUE. UNLIKE COWS THEY OWN IT. PEACOCKS PURPOSEFULLY STRUT, FLAUNT, AND SWELL TO STAND OUT AMONGST THE FLOCK NORMAL | STRONG

  48. UNDERSTANDING THE QUADRANTS WEIRD | WEAK CONFORM STRUT FLAUNT “LESS” “MORE” FLAUNTING ZEBRAS ARE BLACK WITH WHITE STRIPES. THEIR STRIPING IS DETERMINED BY GENETICS. EVEN THOUGH ZEBRAS ARE UNIQUE, THE STRIPES BLEND IN AND THEY ARE HARD TO TELL APART AMONGST THE HERD MATCH NORMAL | STRONG

  49. UNDERSTANDING THE QUADRANTS WEIRD | WEAK CONFORM STRUT FLAUNT “LESS” “MORE” FLAUNTING POLAR BEARS AREN’T WHITE. THEIR FUR IS TRANSLUCENT. THE HOLLOW HAIRS ABSORB AND TAKE AWAY ALL THE COLORS IN THE SPECTRUM SO THEY APPEAR WHITE MATCH SUBTRACT NORMAL | STRONG

  50. F.L.A.W.S.O.M 2 LOPSIDING “True differentiation is rarely a function of well-roundedness; it is typically a function of lopsidedness.” - Youngme Moon, Different

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