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Purple Goldfish Hall of Famers

This slideshare contains the Purple Goldfish Hall of Fame. Companies that embrace the concept of signature added value. The following brands have earned entrance into the Hall: <br><br>Class of 2014 <br>1. Rainforest Cafe - taking care of customers with food allergies <br>2. Umpqua Bank - constantly reinventing the branch banking experience <br>3. Progressive - the immediate response vehicle that improves service and reduces costs <br>4. Lou Mitchells - donut holes milk duds are two extras at this Chicago landmark <br>5. Caribou Coffee - a little something extra on top of your coffee and trivia <br>6. Nurse Next Door - handling mistakes with a bit of humble pie <br>7. BMW - leveraging a key insight to create a new experience, the overnight test drive <br>8. Hard Rock Hotel - check in and rock out with a Gibson electric guitar <br>9. PDQ - handwashing stations and the power of your name at this QSR <br><br>Class of 2013 <br>1. Chick-fil-A - Mints, wipes and free refills <br>2. Wells Fargo - Focus on current customers from growth <br>3. Safelite - Clean and vacuum in addition to crack repair <br>4. Panera - Clam chowder and cookies for a special need <br>5. Apple - One to one training, engraving and stickers <br>6. Plaza Cleaners - Free dry cleaning for unemployed <br>7. Liberty Tax - Tasty snacks and kids waiting area <br>8. Enterprise - They'll pick you up <br>9. Zane’s Cycles - Lifetime service <br><br>Class of 2012 <br>1. Mitchells - Handwritten notes <br>2. Pizza Shuttle - Photobooth, gutbuster pie and custard <br>3. Besito - Churros and worry dolls <br>4. IKEA - Smaland and meatballs <br>5. Kiehl’s - Free samples <br>6. Michael Lynne’s - Coffee, 24 demos and can of balls <br>7. Taranta - QR codes to track freshness of fish <br>8. L.L. Bean - Guaranteed for life <br>9. Peter Millar - Mints and packing detail <br><br>Class of 2011 <br>1. Trader Joe’s - kids carts, sampling and the whale <br>2. Nordstrom - Splitting pairs of shoes <br>3. Starbucks - Bathrooms, downloads, wifi and samples <br>4. Disney - Alway exceeding expectations with the parade <br>5. Four Seasons - Walk around the desk to give your key <br>6. JetBlue - Leather seats, great snacks, DIRECTV <br>7. Izzy’s - Free mini-scoop with each scoop purchased <br>8. Amazon - Free 2 day shipping, books and videos <br>9. Whole Foods - Ice with meat or seafood <br><br>Inaugural HOF Class of 2010: <br>1. Doubletree Hotels - Warm chocolate chip cookie <br>2. Stew Leonard’s - Free ice cream with $100 purchase <br>3. TD Bank - Open 7 days and longer hours <br>4. Southwest Airlines - ‘Bags Fly Free’ <br>5. Five Guys Burgers and Fries – Bonus fries and peanuts <br>6. Zappos – Surprise complimentary upgrade of shipping. <br>7. Lexus – Car wash and vacuum <br>8. Kimpton Hotels – Lonely travelers get some ‘Guppy Love’ <br>9. AJ Bombers – Free peanuts delivered by P-nut bomber

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Purple Goldfish Hall of Famers

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  1. PG HALL OF FAMERS by Stan Phelps, PurpleGoldfish.com


  2. WHAT’S A PURPLE GOLDFISH? A purple goldfish is your one (or more) signature differentiators in customer experience. The little things that help you stand out in a sea of sameness.

  3. WHAT’S THIS? In 2009, I embarked on a quest to find 1,001 examples of purple goldfish Click here to see the list

  4. After 27 months of crowd sourcing, the best examples made it into a book called What’s Your Purple Goldfish THERE ARE 12 TYPES OF PURPLE GOLDFISH

  5. THE INAUGURAL HALL OF FAMERS NOW, WHY PURPLE & WHY A GOLDFISH?

  6. LET’S START WITH THE GOLDFISH

  7. THE WORLD RECORD IS NEARLY 20”

  8. 2 Who are the other goldfish in business?

  9. 2 Who are the other goldfish in business? THE COMPETITION

  10. 3 What are the nutrients in the water or the cloudiness of the water if you are in business?

  11. 3 What are the nutrients in the water or the cloudiness of the water if you are in business? THE ECONOMY

  12. 4 What’s the first 120 days of life if you are in business?

  13. 4 What’s the first 120 days of life if you are in business? START-UP Trivia: a baby goldfish is called a fry… as in small fry

  14. 5 What’s genetic makeup if you are in business?

  15. 5 If you’ve already been in business for four months, what do you have control over? The only thing is differentiation. What’s genetic makeup if you are in business? DIFFERENTIATION

  16. OK, THAT’S THE GOLDFISH, NOW WHY PURPLE? Purple is an ode to this iconic American city and its most famous event?

  17. OK, THAT’S THE GOLDFISH, NOW WHY PURPLE? Purple is an ode to this iconic American city and its most famous event? NEW ORLEANS Trivia: Three colors of Mardi Gras: Purple, Green and Gold

  18. Because there is one word from NEW ORLEANS that exemplifies the idea of doing the little something extra

  19. Because there is one word from NEW ORLEANS that exemplifies the idea of doing the little something extra

  20. SINCE 2010, EACH YEAR A NEW CLASS HAS BEEN INDUCTED

  21. THE INAUGURAL FIRST CLASS OF HALL OF FAMERS

  22. FIRST/ LAST IMPRESSIONS WARM COOKIE AT CHECK-IN Click here to read the full story

  23. THROW-INS BUY $100+, GET A FREE ICE CREAM Click here to read the full story

  24. CONVENIENCE LONGER HOURS & OPEN 7 DAYS Click here to read the full story

  25. THROW-INS BAGS FLY FREE & NO CHANGE FEES Examples are Great, But...? Click here to read the full story

  26. CONVENIENCE FREE SHIPPING & UPGRADES Click here to read the full story

  27. WAITING BONUS FRIES & FREE PEANUTS Jerry Murrell FOUNDER, FIVE GUYS Click here to read the full story

  28. THROW-INS COURTESY CAR WASH & VAC Click here to read the full story

  29. ADDED SERVICE PET FRIENDLY AND...

  30. GIVE A LITTLE UNEXPECTED EXTRA THROW-INS THEY CALL IT GUPPY LOVE GUPPY LOVE Guests have the option to request a live goldfish to stay overnight in their room. Click here to read the full story

  31. FIRST / LAST IMPRESSION FREE PEANUTS DELIVERED IN WWII BOMBERS Click here to read the full story

  32. THE SECOND CLASS OF HOF’ERS

  33. CONVENIENCE TAKE CARE OF KIDS AND CUSTOMERS FOLLOW Click here to read the full story

  34. ADDED SERVICE SPLITTING PAIRS, NOT HAIRS Click here to read the full story

  35. SAMPLING TASTING WORKS Click here to read the full story

  36. THROW-IN’S ALWAYS GIVE MORE THAN EXPECTED Click here to read the full story

  37. FIRST / LAST IMPRESSION CHANNEL YOUR INNER ROBIN HOOD Click here to read the full story

  38. THROW-IN’S DIRECTV, COOL SNACKS, LEATHER SEATS & FULL SODAS Click here to read the full story

  39. SAMPLING FREE IZZY SCOOP WITH EACH SCOOP PURCHASED Click here to read the full story

  40. THROW-IN’S 2 DAY SHIPPING, VIDEOS AND BOOKS Click here to read the full story

  41. IN THE BAG / OUT OF THE BOX ICE ICE BABY AND BAGS Click here to read the full story

  42. THE THIRD CLASS OF HOF’ERS

  43. FOLLOW-UP HANDWRITTEN THANK YOU NOTES Click here to read the full story

  44. FIRST / LAST IMPRESSIONS MONSTER PIES, PICS & CUSTARD Click here to read the full story

  45. CONVENIENCE CHILD CARE & MEATBALLS Click here to read the full story

  46. THROW-IN’S CHURROS & WORRY DOLLS Click here to read the full story

  47. SAMPLING 3 WAYS TO ORDER SAMPLES Click here to read the full story

  48. WAITING COFFEE, DEMOS AND BALLS Click here to read the full story

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