What does local seo entail?

1. What Does Local SEO Entail? Just when you thought you had SEO knowledge under your belt, Google throws you another curve ball – Local SEO. What is it? How does it affect you? Have you noticed that you are being lowered in search engine rankings? Anyone with a little bit of SEO savvy knows that Google are constantly launching new and updated algorithms. These algorithms are designed to make online users search experiences easier and more enjoyable. Years ago you would search for a product and be faced with thousands of pages, many not even related to what you were looking for. It was frustrating to have to make your way through pages of results just to find what you wanted. Google is constantly updating their systems to help online users find what they need quickly and effectively, removing unwanted pages and ensuring that everything they search for is welcomed with a useful response. This means that companies have to focus heavily on ensuring that they meet all the rules and regulations of Google and the algorithms in order to achieve online success. Local SEO is much the same. Many customers these days use mobile devices which provide their current location when they search online. This means that if they search for a particular product, Google will provide them with results in their local area first, even though the customer can then go on and purchase from anywhere in the world. You want to ensure you are at the top of those results in your local area. What this means is that you have to make a few changes to the way you promote your company and what you have on your website. One of the first things you want to do to achieve local SEO success is to showcase your company address and location on every single one of your web pages. Having your contact details and address only on your contact page isn’t enough anymore. Google’s crawlers will go through each and every page, picking up relevant information, so ensure you showcase your address on each and every one of your pages moving forward. The next thing you want to do is focus on your keywords. If you use a SEO company, then they will already be focusing on local SEO on your behalf. Where you may have had basic keywords and phrases used by your clients when searching online, you now want to include your location, creating a long tail keyword. A good example would be, previously you may have had a keyword such as “SEO service,” your keyword now needs to read “SEO service San Diego” or “SEO service in San Diego.” You will have to incorporate local SEO into everything you do. This includes choosing keywords for your articles and blogs. Using local in your social media keywords as well, you want to ensure that Google is going to notice you and your

2. location in all your search engine optimization efforts and help you push your way to the top of the rankings in search engine results. It is imperative that you create a Google + account and verify it. You will want to verify your address, which is posted to you with a confirmation code. You will also want to verify your email and website, instructions for which you will find on the Google + site when you open your account. Ensure the address you use for your Google + account matches the address you showcase on your website. The final step of the process is to join as many online directories as possible. The more you join, the higher the changes you will be noticed by Google in your area and this can help you improve your ranking moving forward. About Us: Storm Brain Designs is an innovative online marketing company offering customers with branding and creative services to help them achieve success. The company caters to companies of all sizes and in all industries, providing them with affordable marketing and branding services to meet their particular requirements. Storm Brain Designs offers superior levels of customer service and support with a range of services to meet each customers unique marketing requirements. They have a dedicated team of in-house designers and technical team members offering web design and development, search engine optimization, online and offline marketing campaigns, app development and so much more. To find out more, visit http://www.stormbraindesigns.com.