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Pace Career Academy

Pace Career is a Best computer academy in India , we provide practicle training from our professional trainers who train them in a professional way , we are specialized into HR Training , SAP Training Digital Marketing Training , Accounts Training , Once the Training is finished we conduct an examination for the certification of the subject.<br>

SudhirGaonkar
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Pace Career Academy

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  1. DIGITALMARKETING

  2. Traditional Marketing and Digital Marketing

  3. Agenda • What is Marketing ? • What is Traditional Marketing ? • What is Digital Marketing ? • Why use Digital Marketing? • Difference Between the Traditional and Digital Marketing • Why Digital Marketing is Important? • Digital Marketing Branches. • Digital Marketing as a Career.

  4. What is Marketing? • Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably. • opportunity identification • new product development • customer attraction • customer retention and loyalty building • order fulfillment.  • A company that handles all of these processes well will normally enjoy success.  But when a company fails at any one of these processes, it will not survive.

  5. What is Traditional Marketing? • Traditional marketing refers to any type of promotion, advertising or campaign that has been in use by companies for years, and that has a proven success rate. • Methods of traditional marketing can includes • Newsletters • Billboards • Flyers • Newspaper print ads • Television spots or commercials • Radio • Traditional Marketing refers to marketing method, that emphasise mainly on the 'Four Ps' principles.

  6. What is Digital Marketing ? • In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. • Digital marketing, refers to marketing methods that allow organizations to see how a campaign is performing in real-time, such as what is being viewed, how often, how long, as well as other statistics such as sales conversions. • Social network marketing • Search engine optimization • Paid marketing • Email marketing • Viral marketing • Experiment based market research • Web analytics • Reputation management

  7. Why Use Digital Marketing? • Increase website traffic • Increase brand recognition • Improve search engine rankings • Generate leads • Increase online sales • Conversions improve • Better communications • To improve Return of Investment (ROI)

  8. Difference Between Digital and Traditional Marketing

  9. Why Digital Marketing is Important?

  10. Digital Marketing Branches

  11. Market Reaserch Price Analysis Domestic / International Competitor Target Market Analysis Competitive Analysis Report Location Analysis Report SWOT Analysis Report Marketing Plans. Market

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