Content Marketing Strategy during a Pandemic

1. Content Marketing Strategy during a Pandemic We're 20 days into the new year, and you're already dealing with your 2021 Content Marketing campaign. Don't worry; we're going through some of the lessons learned last year and helping you create a blueprint for the short term. It was surprising last year, and it definitely taught us a lot about ourselves. 2 things that both of us have taught in 2020 are Work from home works 2020 opened our eyes to work from home and how! With major corporations to small businesses worldwide, all the generations right from Boomers to Gen X, Millennials got in the groove of remote-work like never before. Unified Communication services such as Zoom, Microsoft teams, Slack all enjoyed a never before upthrust in their adoption by individuals and enterprises alike. Prepare for the short term The pandemic has brought an end to all the preparations for the next decade. And as plans, budgets, expenditures crashed, so did our long-term ambitions. Businesses needed some time to regroup, restore, and then they come in-Short- Term Plans!

2. One would say that short-term plans are still part of the mix. One important difference, though, is that when we're preparing for the near term, we see a stacked strategy on which newer consumer journeys have come to focus. Take a look at a few main content marketing tactics for the short term. Marketing for the moment Take a look at how your company has changed over the last few months, and who exactly are the clients, and how do you represent them?Identify how the behaviour of the consumer is shifting and what are their expectations? What is going to happen in a few weeks, months, or before the next quarter? It's the perfect time to synchronise with the sales and customer success teams to consider the important patterns influencing the customer's behaviour.

3. Prepare your Content Marketing Strategy around customer objections. It will really help to define and focus on the objections and find a way to get them into marketing. Watch as your brand directs the consumer from their objection to their destination as your content marketing activities serve as a compass. Build content to help them understand how your product or service could be the response. This kind of marketing evokes a profound sense of relatability and makes the consumer feel safe in the middle of uncertainty. The last thing you want as a customer is to feel like you're being sold to. Find newer audiences The pandemic has made it possible for us globally to have a level playing field in which we have all common human experience. We have progressed towards digital adoption on a scale. This implies, particularly in a country like India, that many of the audiences have changed their outlook on many of their purchasing behaviors overnight. Newer Content Formats & Repurposing the Old Like everybody else, the company runs remotely with a few hiccups like the unreliable internet, the normal distractions at home, and a lopsided work-life balance. All of this has led people to feel stressed by work. Using material,

4. Curation will help to alleviate your team and keep content flowing to your social and digital platforms. The pandemic has made live streams, webinars a house-holding feature. They are not newer formats per-se, but the use of video as content has never been easier. Webinars and Live streams can become pillar content where you can extract micro-parts of social media content. KPI's that matter Marketing, in general, is a KPI-oriented play. Minus KPI's all your efforts are nothing but a spray and prayer technique. So, given the short term-what is really important to the KPI.

5. Keeping in mind that you can create more content and interact with more customers, you need to analyse their actions. Here are some important KPIs that can help you make educated decisions. Webinar Number of Visitors on Landing page vs. Number of Registrations Number of Registrations vs. Number of Attendees Duration of Attendees in the webinar At what point did people leave? Social Posts Reach vs. Engagement Number of Saved posts Number of DMs in a day - outreach is vital to get in touch with your right community. Website Number of Visitors per week Number of Visitors per month Identify the source of visitors. Conclusion Short-term tactics are here to remain in the long term. Small improvements lead to amazing results-this is the whole premise of the best seller-James Clear's Atomic Habits. "The difference a tiny improvement can make over time is astounding. Here's how the math works out: if you can get 1 percent better each day for one year, you'll end up thirty-seven times better by the time you're done." The original Article is published here : http://bit.ly/3tTJipj