Organic Influencers: The Future Of Influencer Marketing

1. Organic Influencers - The Next Evolution of Influencer Marketing    When we speak of influencers, people think mostly in the traditional sense:           celebrities or people who are known to have massive social media follow-ups.    Influencers' are closer to reality TV stars today as we think they are to your average               consumer. They might have thousands or even millions of followers that marketers           constantly strive to give them the attention factor​, it turns out they are not as             influential as you would think.    According to a report by Stackla, after surveying more than 1,500 customers across               the U.S., UK and Australia, people were found to be almost 10 times more likely to               make a purchase after seeing the social post of a peer than a traditional social media               influencer.    Today Millennials and Gen Z are extremely tech-savvy and know very well that             celebrities and people with huge success are rewarded for promoting products,           while posts from other users are perceived by consumers as being much more             trustworthy and genuine.     And authenticity is king!    Many customers agree that authenticity is important in determining which brands             they like and support. A change to more nano-influencers in the industry and               everyday customers can be seen, because the issue with conventional influencer           marketing is that it focuses on the wrong type of influencer.                                                                                                                                                                                               

2.     In reality, CNBC has estimated that in influencer campaigns this year alone,             fake followers would cost brands $1.3 billion.    All of this, of course, has resulted in a significant loss of consumer confidence                   in what the influencers say online. Rather than wasting tens or even hundreds             of thousands of dollars on a handful of posts from a few people who have a lot                 of followers (but not a lot of genuine engagement), brands need to focus on                 engaging and motivating the real advocates who are already creating tons of           great visual content about their brands.    This is where the picture of Organic Influencers comes in.    Organic influencers are the real people who buy your products and services           and create content about your brand, they are the real advocates of your           brand.    So real people will bring real influence to bear. They may have thousands of             followers on Instagram, or may have 100, but the number doesn't matter as             much as their sincerity, enthusiasm and mutual impact.                                                                                                                                               

3. The main purpose behind this idea is to help marketers turn to influencers             their organic champions.    The risk of mistrust that most consumers feel towards paying influencers can             be minimized easily by your brand. To that end reconsider the current organic               influencer services.    The ​Influencer marketing concept has become so popular with marketers         that content is only needed. But any content isn't going to work, they need               high-quality content for their brand aesthetics, along with it having to look           genuine.    Seek to get your followers into an inclusive culture of influencers. By doing so,               you can cultivate a direct connection           communication lines to help them with the content types they share about           your brand.    They don't always create the exact type of content that your brand might be             looking for.    A vital aspect of influencer marketing is that the influencer content is not           controlled by the brand. Unless it's expressly decided through contract             negotiations, marketers don't have the right to the content, they only paid an         influencer to make it and they can't use it outside the third party site that the               influencer originally posted in.    Typically, if a brand wants to use the influencer's content to repost it on its                 social channels, they need to buy the influencer's copyright for that content at               an extra cost.    Instead of spending by a typical influencer who can only live on Instagram for             one message, tap the organic influencers of your brand. This can help you to           generate and gain the rights from a bigger pool of authentic creators to a               group of assets.    Once you get permission to use the content of your organic influencers, by               featuring it across all your marketing channels, you can enhance the reach             and impact of such content.    And you can improve all of your conversion metrics after you put that               influential content to work at every point in the purchaser's journey.                                                                                                  the           with   them     and open                                                                                                                                                                                                  

4. Authenticity is prioritized by the largest group of consumers today (Millennials           and Gen Z).    Social networks and smartphones have made the biggest content creators         the world has ever seen advocates for your brand.    Now it's time to adopt a strategy for organic influencers. With Organic               Influencers, you can easily engage and inspire your best brand advocates to           create authentic, high-quality content that delivers real ROI in loyal       communities and rich libraries.    Source - ​https://bit.ly/32325Rs