Stories: Rising Face of Social Media Marketing • Synclarity Digital Pvt LTD
Stories: Rising Face of Social Media Marketing The Story style of social media would soon overwrite feed-based posts. Invented by Snapchat and enhanced by Instagram, Stories could be the next best way to connect on social media. That's because Stories is a perfect platform to share several short video clips every day. Stories was a bit of an internet buzzword. With the advent of Instagram and Snapchat Posts, the buzz is well won. In reality, almost 1.7 billion accounts use the Stories format every day. Isn't that big, huh? More than any other form of material, Stories delivers on the promise of the internet, breaking through the clutter of news articles without a time-consuming quest to discover.
Story Marketing is Essential to Build-up Your Brand • Stories today might imply articles from journals, opinion pieces, editorials, podcasts and more. • It seems like each medium has its own Stories edition, but at the end of the day, what the format is all about is: users and readers want consumable information packets with enough scope to be important, but not overwhelming. • Stories need complexity by default so that they can be used to give readers a deeper insight into the content they are interested in. In addition, Instagram provided advertisers with the ability to run commercials and to gain real business experience in the field from Stories. • HubSpot uses its Instagram Stories to support a broad range of its own services. They also use Stories to give their followers some useful tips. This is a move that illustrates the important role Stories play not only for consumers, but also in creating a new business model.
Benefits Offered with Story Marketing • Creative image or blog post is no longer enough to build a brand and tell a storey that connects a brand with customers. • You need content and depth: do your homework, write down what you want to say, and add images and multimedia to improve your content. And turn the content into a few storey's that can be shared with your audience. • Interact with Your Audience • You can either interact with the Instagram Stories community, or you can enter a new community.Evenif your storeys last 24 hours, the advantage is that you can see not just those who follow you, but also Instagramstoreys, and those who don't follow you can still see your posts. • This could be a great opportunity to reach a new audience and to share the ideas more creatively.
Live Streaming • Stories encourages the use of real-time marketing and Instagram promotions, which rely on current, effective content and immediate user feedback. • With the aid of live streaming options, you can share real-time content with your audience. • Instagram Live not only lets you create a show, but is also a means of communicating with audiences in various ways and gaining new followers. Optimize Lifetime Value • Most storey's have a longer shelf life than when they're uploaded, and that's why Instagram and Snapchat launched features that allow you to store, save, and share storey's beyond their initial 24-hour life. • Leverage the long shelf life of your storeys and post them in a number of forms and locations, from social media sites to Reddit to YouTube, and more.
Respond to your Blog Post • If you have a piece of content on another platform that is doing well, you can duplicate the content and share it with your Instagram Story. • Make some very nice pictures, and tell your business storey through them. It will boost the reputation of your brand and increase your chances of being noticed. • Increase accountability among your users • Display some behind-the-scenes videos to give people a glimpse into your brand and services. • Make a video of you and your staff, or take a photo at lunch, try to make your audience a part of your daily moments.
How to Adapt With This Emerging Trend of Stories • As this change happens, marketers must be at the forefront of this phenomenon to stay valuable to their customers. • Now it's time to start with your brand Stories and grab the user's attention. It can be a great way to increase your interaction with your audience. • Incorporate Story Marketing to: • Highlight thought leadership and company culture • Improve credibility with audiences • Build content funnels that lead to strategic CTAs • Create serialized stories that engage and encourage audiences • The more you incorporate the Stories into your social strategy, the easier it is to give them the right exposure.
To access the original article, please click here : https://bit.ly/3l0zTqw Thank You Synclarity Digital Pvt Ltd