1 / 23

SOCIAL MEDIA MARKETING

SOCIAL MEDIA MARKETING. Vietseo.vn 30/09/2011 Share version Pls become VIETSEO PRO member for Full version (41 pages). In general. SM : Social Media SMM : Social Media Marketing SMO : Social Media Optimization SMM = SMO + SM ads. Social media types (Over 20).

aurek
Télécharger la présentation

SOCIAL MEDIA MARKETING

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. SOCIAL MEDIA MARKETING Vietseo.vn 30/09/2011 Share version Pls become VIETSEO PRO member forFull version (41 pages)

  2. In general • SM : Social Media • SMM : Social Media Marketing • SMO : Social Media Optimization • SMM = SMO + SM ads

  3. Social media types (Over 20) • Social Networking: Facebook, Zing.Me • Social News : Linkhay, Newsvine, Digg • Social Measuring: Technorati, BlogPulse • Microblogging : Twitter • Blogs : Opera, Yahoo+, Blogspot, WP • Social Bookmarking : Diggo, Delicious • Social Q&A: Google, Yahoo answer, VG

  4. Social media types • Video Sharing : Youtube, Viadeo, Vimeo • Photo Sharing : Picasa, Flickr • Social Search : Google vertical search • Professional Networks : Calavat, Hoclamgiau • Niche Communities : Vinametal, Tinhte, Phuot • Forum / Group • Blogging Communities

  5. Social media types • Document shares : Slideshare.net • Social knowledge : Wiki • Social job : Linkedin, Freelancer • Social shop : Vatgia, ebay, amazon… • Social reviews/ advice : Aha, Virtual tourist, Lonelyplanet, Tripadvisor • Social lens : Squidoo • Social study / Online learning, violet, Go.vn

  6. Social media types • Social map : Wikimap, GGmap, diadiem • Social Group on : Muachung, nhommua • Social chat : Yahoo chatgroup, Bebo, Paltalk • Social Game : Zing, VTC… • Social music : Nhaccuatui • Social bid : Money bid game • Social health • Social application/widget : Apple store

  7. SMM targets and measure for SME

  8. SMM other targets • Employee management (Guideline, rule) • Employee motivation (Group, share, game, friendship) • Recruitment (Head hunter)

  9. Social Media marketing ways • Buzz marketing Brand : Display ads, News, photos, Make Profile, Fanpage, Channel, Place content, Post, share, follow, comment, like, plus, tweet, status, mapping, CRM. Audients : See, read, download, vote, like, click, join, check in, bookmark, play, action , comment, become fan, follow, pay attention , (Engagement, consider, buying, booking)

  10. Social Media marketing ways • Make playing (Application, game, experiences content) • Viral marketing Brand : Make creative content/campaign + buzz marketing Audients : As buzz + SEND, SHARE, Recommend , tweet, copy, post, edit, re used, chat, talk, write to Mass media Reveal (Secrets, Unlock, explore, experiences)

  11. Game flow<>Integrated marketing • (Multi channels: SEM, offline marketing, Digital ways…) • Multi Social media types : Text, game, Video, voice, photos • Multi content (Game show, Contest, Experiences, Fan motivating…) • Influencer / SM PR • Engaging : Quiz, Gifting, Reviews, Scoring,

  12. SMM simple plan

  13. Viral flow 1. Viral content +Creative + Trust + Helpful + Strange + Unique + Celebs + Benefit

  14. 2. Viral Marketing Checklist • Make it Easy to Find and Access •  Avoid creating private content behind account logins •  Common private areas: Facebook, Google Groups, email inboxes •  Selectively share your content in existing in relevant places and networks • Make it Easy to Share • Social sharing tools: •  ShareThis: sharethis.com •  NEW - Google + 1: • Facebook sharing plugins: •  Like/ Recommend button: developers.facebook.com/docs/reference/plugins/like/ •  Comments: http://developers.facebook.com/docs/reference/plugins/comments/ • Create a friendly URL •  Enable embedding and sharing options

  15. Encourage Sharing •  Motivate: contests, giveaways, discounts, status, recognition, influence, be understood •  Selectively make personal requests of influencers, leaders and champions •  Make it fun •  Say “thank you” •  Track and promote the sharing by others (remember your tags and hashtags)

  16. 3. Viral secrets

  17. About Author • TuanHa – http://about.me/tuanha • Facebook : http://facebook.com/vinalink • Twitter : http://www.twitter.com/vinalink • G+ : https://plus.google.com/100142064847360799012 • Social media site : http://www.smm.vn • SEO site : http://www.seotop1google.com

More Related