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SEO Basics for Beginners

SEO Basics for Beginners<br>

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SEO Basics for Beginners

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  1. SEO Basics for Beginner

  2. DIGITAL MARKETING What is SEO? • SEO stands for Search Engine Optimization. • It is the process of improving a website’s visibility on search engines like Google. • Helps bring free, organic traffic to your website. • Better SEO = higher ranking = more visitors.

  3. DIGITAL MARKETING How Search Engines Work • Search Engine Optimization (SEO) • Social Media Marketing (SMM) • Email Marketing • CRAWLING → SEARCH ENGINES DISCOVER PAGES ON THE WEB. • INDEXING → PAGES ARE STORED IN GOOGLE’S DATABASE. • RANKING → ALGORITHMS DECIDE WHICH PAGES APPEAR FIRST BASED ON RELEVANCE & QUALITY. • GOOGLE RANKS PAGES TO GIVE THE BEST ANSWER TO USERS. • Affiliate Marketing

  4. DIGITAL MARKETING Types of SEO • 1. ON-PAGE SEO • CONTENT QUALITY • KEYWORDS • TITLE TAGS, META DESCRIPTION • IMAGE ALT TEXT • 2. OFF-PAGE SEO • BACKLINKS • SOCIAL SHARING • BRAND AUTHORITY • 3. TECHNICAL SEO • WEBSITE SPEED • MOBILE FRIENDLINESS • SITEMAP & ROBOTS.TXT • HTTPS SECURITY

  5. DIGITAL MARKETING Keyword Research Basics • Keywords = words people type into Google. • Helps you understand what your audience is searching for. • Use tools like: • Google Keyword Planner • Ahrefs • SEMrush • Choose keywords that are: • Relevant • Low competition • Have good search volume

  6. DIGITAL MARKETING On-Page Optimization • Use keywords naturally in content (avoid keyword stuffing). • Write clear H1, H2, H3 headings. • Add meta title & description for each page. • Add alt text to images for better ranking. • Create readable, engaging, original content.

  7. DIGITAL MARKETING Technical SEO Essentials • Make your website fast (use compression, optimized images). • Ensure mobile-friendly design. • Submit an XML sitemap to Google Search Console. • Use robots.txt to guide search engine crawlers. • Secure website with HTTPS (SSL certificate).

  8. DIGITAL MARKETING Off-Page SEO • Build high-quality backlinks from trusted sites. • Write guest posts on other websites. • Encourage customers to leave positive reviews. • Promote content on social media for visibility.

  9. DIGITAL MARKETING Beginner Tips for Success • Focus on creating high-quality, useful content • Update your website regularly • Be patient — SEO takes time but gives long-term results • Avoid black-hat SEO tricks (can lead to penalties)

  10. DIGITAL MARKETING Thank You!

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