Navigating Social Media

Social media marketing is more than just building your online presence. It is largely about selectively picking the right channels that can bring the desired results and maximize your ROI u2013 you need not be everywhere but only on those platforms where your target audience resides.<br><br>Start planning your social media strategy by looking within your business and involving relevant stakeholders to collectively decide on the time, effort, and resources required to create waves where it matters the most.

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