Global Business BarometerJuly 2008 The Global Business Barometer is a quarterly business-confidence index, conducted for The Economist by the Economist Intelligence Unit
What are your expectations of global business conditionsover the next six months?
What are your expectations of business conditions in your country of residence over the next six months?
What are your expectations of business conditions in your industry over the next six months?
In how many countries does your organisation operate, including the country of headquarters?
Sample and methodology This survey was conducted between mid-June and mid-July 2008. In total, 1,025 executives replied to the survey from a spread of industries, countries and company sizes. Respondents were drawn from the Economist Intelligence Unit’s panel of global executives and from the readership of Economist.com. More than 40% were board-level managers and over half worked for companies with more than $500m in annual revenues. The principal industries represented were professional services, IT and technology, manufacturing, and financial services. America provided the greatest number of respondents, with 119 respondents; the G7 and the BRIC countries accounted for 11 of the top 20 countries. The methodology for calculating the global business barometer is taken from the OECD’s 2003 handbook on business confidence surveys. Respondents must answer three questions about their expectations for future business conditions, each of which has three possible replies: better (+), same (=) and worse (-). The (-) percentage is subtracted from the (+) percentage for each question to give a net balance. The net balance is then averaged across each of the three questions to create a single index number. The results of the next barometer are due in June 2008.